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IJBAS International Journal of Basic and Applied Sciences E-ISSN 2227-5053

Modeling The Effects of Supplier and Customer Integration on Business Performance and Competitiveness: The Mediating Role of Internal Integration among Coffee and Tea Shops in Batangas City

Authors and Affiliations

  • Jenny D. Alvarez Batangas State University- The National Engineering University
  • Ronnel Z. Cabael Batangas State University- The National Engineering University
  • Michelle R. Candelario Batangas State University- The National Engineering University
  • Mary Rose E. Digno Batangas State University- The National Engineering University
  • Joanna Marie P. Parala Batangas State University- The National Engineering University
  • Dr. Nickie Boy A. Manalo Batangas State University- The National Engineering University
  • Dr. Gemar G. Perez Batangas State University- The National Engineering University
  • Dr. Gregoria J. Doble Batangas State University- The National Engineering University

About this article

DOI
https://doi.org/10.14419/yyk4pp72
Received
2025-11-09
Accepted
2025-12-06
Published
2025-12-17
Views
908
Downloads
408
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Abstract

This study modeled the effects of supplier and customer integration on the business performance and competitiveness of coffee and tea shops in Batangas City, with internal integration examined as a mediating factor. Anchored in the Resource-Based View, supply chain integration was treated as a strategic capability that supports operational efficiency and competitive advantage. The study aimed to assess the extent of supplier, customer, and internal integration; measure business performance and competitiveness; test direct and mediated effects; determine group differences; and propose strategies for improvement. A quantitative descriptive–correlational design was employed. Using Raosoft sampling, 102 respondents were drawn from 138 registered shops. Data was gathered through a researcher-developed Likert-scale questionnaire and analyzed using descriptive statistics, multiple regression, ANOVA, and Structural Equation Modeling. Results showed high levels of supplier, customer, and internal integration, and business performance and competitiveness were rated to a great extent. Customer integration significantly influenced internal integration and competitiveness, while internal integration predicted business performance. Internal integration partially mediated the effect of customer integration on performance, while supplier integration showed no direct significant effect. ANOVA results indicated significant differences based on firm size and organizational position. Several recommendations are proposed. Coffee and tea shops should develop long-term supplier partnerships supporting joint product development, quality improvement, and sustainability. To strengthen customer retention, loyalty programs must shift toward data-driven, membership-based approaches with personalized rewards. Continued adoption of POS analytics, CRM platforms, and innovative service models can improve efficiency and customer engagement. Since organizational position shapes perceptions of competitiveness, targeted staff training and employee engagement are essential. SMEs may consider forming alliances or cooperatives for collective sourcing and shared logistics. Sustainability and ethical sourcing should be embedded into operations, as ESG-driven practices enhance competitiveness and customer loyalty. Future research may explore mediators such as digital transformation or knowledge sharing and examine moderating effects of changing market and technological conditions.

Keywords

  • Business Competitiveness
  • Business Performance
  • Customer Integration
  • Internal Integration
  • Supplier Integration

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How to Cite

Alvarez, J. D., Cabael, R. Z., Candelario, M. R., Digno, M. R. E., Parala, J. M. P., Manalo, D. N. B. A., Perez, D. G. G., & Doble, D. G. J. (2025). Modeling The Effects of Supplier and Customer Integration on Business Performance and Competitiveness: The Mediating Role of Internal Integration among Coffee and Tea Shops in Batangas City. International Journal of Basic and Applied Sciences, 14(8), 351-361. https://doi.org/10.14419/yyk4pp72

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