Insights from The Impact of Technology on Greek Businesses: ‎Key Performance Indicators

Constantinos Challoumis; Nikolaos  Eriotis; Dimitrios  Vasiliou

doi:10.14419/wq9x3493

Article Summary Abstract References Full Article How to cite

Authors
- Constantinos Challoumis Philips University, Nicosia & National and Kapodistrian University of Athens
- Nikolaos Eriotis National and Kapodistrian University of Athens
- Dimitrios Vasiliou National and Kapodistrian University of Athens
https://doi.org/10.14419/wq9x3493

Received date: October 4, 2025

Accepted date: November 8, 2025

Published date: January 18, 2026
digital transformation; key performance indicators (KPIs); SMEs; business digitalization; cloud computing; artificial intelligence; data analytics; ICT skills; digital infrastructure; Greece; EU Digital Decade; e-commerce; sustainability
Abstract

This paper examines how digital technologies reshape Greek enterprises, with emphasis on the SME majority. We take a measurement-first ‎approach that combines official Key Performance Indicators (KPIs) with reproducible analytics to map diffusion across sectors and identify ‎technical mechanisms through which e-commerce, social media, cloud, data analytics, and AI affect productivity, innovation, and market ‎reach. Using Greece’s 2024 Digital Decade KPIs, we compute geometric pillar scores and distance-to-target diagnostics: Public Services ‎‎78.5%, Skills 39.6%, Infrastructure 37.0%, Business Digitalization 27.4%, yielding an overall composite of 42.1% of the EU 2030 target. ‎The steepest shortfalls are AI (5.3%), Edge Nodes (13%), Cloud (24.1%), and ICT specialists (24%). Required catch-up rates are corre-‎spondingly high—AI approx. 63%/year, Edge approx.41%/year, Cloud/ICT specialists approx. 27%/year—while 5G and digital public ‎services are near target. Post-pandemic adoption accelerated in retail and tourism, yet diffusion remains uneven due to finance constraints, ‎skills gaps, regulatory friction, and patchy fixed gigabit infrastructure. We provide a transparent toolkit (geometric aggregation, gap decom-‎position, and growth-path calculations) plus an illustrative machine-learning prototype for customer analytics to demonstrate measurable ‎ICT impacts. Policy implications are SME-centric: fast-track FTTP/VHCN and edge deployment, de-risk cloud/data/AI adoption via hands-‎on integration support and expand the ICT-skills pipeline. Aligning these levers can unlock green-digital complementarities and raise firm ‎performance at scale‎.
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Challoumis, C., Eriotis , N. ., & Vasiliou , D. . (2026). Insights from The Impact of Technology on Greek Businesses: ‎Key Performance Indicators. International Journal of Basic and Applied Sciences, 15(1), 90-109. https://doi.org/10.14419/wq9x3493
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Insights from The Impact of Technology on Greek Businesses: ‎Key Performance Indicators

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