Strategic information systems engineering and management: a ‎framework for integrating organizational design and ‎marketing to enhance enterprise economic potential

  • Authors

    • Petro Foshchii Ph. D. in Economics, Associate Professor, Department of Management, National Technical University “Kharkiv Polytechnic Institute”, ‎Kharkiv, Ukraine‎
    • Valentin Kovshik Ph. D. in Economics, Associate Professor, Department of Management, National Technical University “Kharkiv Polytechnic Institute”, ‎Kharkiv, Ukraine‎
    • Inga Shapovalova D. Sc.in Economics, Associate Professor, Department of Enterprise Economics and Business Organization, Simon Kuznets Kharkiv ‎National University of Economics, Kharkiv, Ukraine‎
    • Maryna Oslopova Ph. D. in Economics, Associate Professor, Management Department named after Professor L. Mykhailova, Sumy National Agrarian ‎University, Sumy, Ukraine
    • Yaroslav Kosenko Ph. D. Student, Management Department named after Professor L. Mykhailova, Sumy National Agrarian University, Sumy, Ukraine‎
    • Vitalii Matvienko Ph. D. Student, Management Department named after Professor L. Mykhailova, Sumy National Agrarian University, Sumy, Ukraine‎
    https://doi.org/10.14419/9v96nh23

    Received date: May 2, 2025

    Accepted date: May 29, 2025

    Published date: July 8, 2025

  • Information Systems Engineering; Information Systems Management; Organizational Design; Marketing Strategy; Strategic Alignment, ‎Enterprise Perfor-mance; Applied Technology; Business Process Integration; IT Governance

  • Abstract

    Modern enterprises face increasing complexity in aligning organizational structures, marketing initiatives, and operational capabilities to ‎maximize economic potential. This article addresses the critical role of Information Systems (IS) Engineering and Management in achieving ‎this strategic alignment. We move beyond viewing informatics merely as data analysis, proposing instead a conceptual framework ‎engineered to integrate organizational design principles and data-driven marketing strategies through robust information systems. This ‎framework emphasizes requirements engineering, agile IS architecture, business process integration, and effective IS governance as crucial ‎enablers. By synthesizing literature from IS engineering, management science, applied technology, and marketing, we outline the ‎components of this framework and its potential impact on enhancing decision-making agility, optimizing resource allocation, improving ‎customer engagement, and ultimately boosting sales effectiveness and economic potential. The discussion explores implementation ‎challenges from an IS management perspective, including technological adoption, change management, and skill requirements for leveraging ‎applied technologies like AI and advanced analytics within the framework. This work provides a theoretically grounded model for managers ‎and IS professionals aiming to architect and manage integrated systems for sustained competitive advantage‎.

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    Foshchii, P. ., Kovshik , V. ., Shapovalova , I. ., Oslopova , M. ., Kosenko , Y. ., & Matvienko, V. . (2025). Strategic information systems engineering and management: a ‎framework for integrating organizational design and ‎marketing to enhance enterprise economic potential. International Journal of Basic and Applied Sciences, 14(SI-1), 131-138. https://doi.org/10.14419/9v96nh23