Competitiveness and Customer Satisfaction for The Sustainability ‎of Batangas International Port

  • Authors

    • Dr. Gregoria J. Doble Batangas State University- The National Engineering University
    https://doi.org/10.14419/henb7m23

    Received date: November 11, 2025

    Accepted date: December 20, 2025

    Published date: December 23, 2025

  • Competitiveness; Customer Satisfaction; Sustainability

  • Abstract

    This study investigates the interrelationship between competitiveness and customer ‎satisfaction as essential components for ensuring the sustainability of Batangas ‎International Port (BIP). Utilizing a descriptive–correlational design, 130 ‎stakeholders comprising shipping line representatives, importers, and customs brokers ‎participated through a validated survey. The study examined BIP’s competitiveness ‎in terms of infrastructure quality, liner shipping connectivity, and operating ‎efficiency, alongside customer satisfaction dimensions such as resources, outcomes, ‎processes, management, and social responsibility. Descriptive statistics, ANOVA, ‎and Pearson correlation were used to analyze the data. Findings revealed that BIP ‎demonstrates high competitiveness in infrastructure and operational efficiency, with ‎overall customer satisfaction rated moderate to high. The Pearson correlation ‎coefficient (r = .71, p < .01) confirmed a strong positive relationship between ‎competitiveness and satisfaction, signifying that port competitiveness is a key ‎determinant of sustainability. Recommendations include enhancing international ‎connectivity, adopting digital innovations, and embedding sustainable management ‎systems for long-term viability‎.

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  • How to Cite

    Doble , D. G. J. . (2025). Competitiveness and Customer Satisfaction for The Sustainability ‎of Batangas International Port. International Journal of Basic and Applied Sciences, 14(8), 499-504. https://doi.org/10.14419/henb7m23