Competitiveness and Customer Satisfaction for The Sustainability of Batangas International Port
DOI:
https://doi.org/10.14419/henb7m23Published
23-12-2025Keywords:
Competitiveness; Customer Satisfaction; SustainabilityAbstract
This study investigates the interrelationship between competitiveness and customer satisfaction as essential components for ensuring the sustainability of Batangas International Port (BIP). Utilizing a descriptive–correlational design, 130 stakeholders comprising shipping line representatives, importers, and customs brokers participated through a validated survey. The study examined BIP’s competitiveness in terms of infrastructure quality, liner shipping connectivity, and operating efficiency, alongside customer satisfaction dimensions such as resources, outcomes, processes, management, and social responsibility. Descriptive statistics, ANOVA, and Pearson correlation were used to analyze the data. Findings revealed that BIP demonstrates high competitiveness in infrastructure and operational efficiency, with overall customer satisfaction rated moderate to high. The Pearson correlation coefficient (r = .71, p < .01) confirmed a strong positive relationship between competitiveness and satisfaction, signifying that port competitiveness is a key determinant of sustainability. Recommendations include enhancing international connectivity, adopting digital innovations, and embedding sustainable management systems for long-term viability.
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