Determinants of Behavioral Intention to Use Generative AI: The Role of Trust, Personal Innovativeness, and UTAUT II Factors

  • Authors

    • Mohamad Noorman Masrek Faculty of Information Science, Universiti Teknologi MARA Selangor Branch, Shah Alam, Malaysia
    • Mohammad Fazli Baharuddin Faculty of Information Science, Universiti Teknologi MARA Selangor Branch, Shah Alam, Malaysia
    • Abdi Mubarak Syam Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara, Sumatera, Indonesia
    https://doi.org/10.14419/44tk8615

    Received date: July 3, 2025

    Accepted date: August 6, 2025

    Published date: August 12, 2025

  • Generative AI; UTAUT; personal innovativeness; trust; education

  • Abstract

    This study examines the key determinants influencing Indonesian university students' behavioral intention to use generative AI, focusing on the roles of trust, personal innovativeness, and factors from the Unified Theory of Acceptance and Use of Technology II (UTAUT II). The study employed a survey research method, collecting 480 valid responses. Data analysis was conducted using descriptive statistics and PLS-SEM to identify significant predictors of generative AI adoption. The findings indicate that performance expectancy, facilitating conditions, hedonic motivation, personal innovativeness, price value, and trust significantly influence students' intention to adopt generative AI, while effort expectancy and social influence were found to be insignificant. The study contributes to theory by extending UTAUT II with trust and personal innovativeness in the context of generative AI adoption. Practically, it offers insights for policymakers to enhance the adoption of AI by focusing on factors that matter most to students.

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    Masrek , M. N. ., Baharuddin , M. F. ., & Syam , A. M. . (2025). Determinants of Behavioral Intention to Use Generative AI: The Role of Trust, Personal Innovativeness, and UTAUT II Factors. International Journal of Basic and Applied Sciences, 14(4), 378-390. https://doi.org/10.14419/44tk8615