Modeling and Validating COBIT 5-Based It Governance Capability in Automotive After-Sales Services: Empirical Insights from Authorized Dealerships
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https://doi.org/10.14419/xxp82h78
Received date: June 19, 2025
Accepted date: July 17, 2025
Published date: July 27, 2025
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IT Governance; After-Sales Services; Authorized Dealership; Cobit-5; Capability Assessment -
Abstract
The increasing adoption of digital technologies in automotive after-sales services has introduced new challenges for IT governance, particularly within authorized car dealerships. These dealerships rely on digital tools, such as customer relationship management (CRM), service scheduling, and performance monitoring systems, to deliver consistent and effective services. As these systems become more complex, structured IT governance is critical to ensure strategic alignment, risk management, and service quality.
This study assesses the implementation and perceived effectiveness of IT governance practices using the COBIT 5 framework. The assessment model is based on its five core domains: Evaluate, Direct and Monitor (EDM); Align, Plan and Organize (APO); Build, Acquire and Implement (BAI); Deliver, Service and Support (DSS); and Monitor, Evaluate and Assess (MEA). A total of 87 respondents from authorized car dealerships in Indonesia participated in a quantitative survey. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).
The results indicate moderate governance maturity across all domains, with the highest capability observed in EDM (mean = 3.6) and the lowest in MEA (mean = 2.9). Important path links between domains support the structural reasoning of the COBIT 5 model. This paper offers empirical analysis on COBIT 5 implementation in customer-facing automotive environments as well as pragmatic advice for improving IT governance, service delivery, and performance measurement in after-sales operations. While the findings provide valuable insights, they are contextually limited to authorized dealerships in Indonesia and may vary in other regions with different governance practices or IT maturity.
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How to Cite
Kridiawan, Y., Legowo, N. ., Soewito, B. ., & Lumban Gaol, F. . (2025). Modeling and Validating COBIT 5-Based It Governance Capability in Automotive After-Sales Services: Empirical Insights from Authorized Dealerships. International Journal of Basic and Applied Sciences, 14(3), 338-344. https://doi.org/10.14419/xxp82h78
