Impact of Macro-Environmental Factors on BusinessSustainability in ‎The Leather Industry of Kanpur and Unnao, Uttar Pradesh

  • Authors

    • Brijendra Pratap Singh Brijendra Research Scholar, Amity University Uttar Pradesh, Lucknow, India
    • Arvind Kumar Singh Assistant Professor, Amity University, Uttar Pradesh, Lucknow, India
    • Vaibhav Tripathi Assistant Professor UPES Dehradun, India
    • Mahendra Pandey Assistant Professor, Graphic Era Hill University, Dehradun, India
    • Ashish Chaturvedi Assistant Professor GLA University Mathura, India
    • Manish Mishra Assistant Professor DY Patil University, Tathawade, Pune, India
    • Shyamalendu das Research Scholar, Amity University Lucknow, Uttar Pradesh, India
    https://doi.org/10.14419/7pgj4m61

    Received date: July 26, 2025

    Accepted date: August 21, 2025

    Published date: September 1, 2025

  • Sustainability; Leather Industry; Macro-Environmental Factors; Government Policy; ‎Technological Challenges

  • Abstract

    This study examines the influence of macro-environmental factors on business sustainability in ‎the leather industry, focusing on firms in Kanpur and Unnao, Uttar Pradesh, India. A ‎quantitative approach was employed, utilizing a structured questionnaire administered to 397 ‎industry participants. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the ‎study assessed the relationships between various external forces—economic conditions, ‎government policies, environmental regulations, technological advancements, socio-cultural ‎influences, and global market trends—and business sustainability. Results indicate that ‎economic conditions and government policies significantly enhance sustainability, while ‎technological advancements have a significant negative impact, suggesting implementation ‎barriers. Other factors showed no statistically significant direct effects. The research is limited to ‎two cities and a cross-sectional design, without consideration of mediating or moderating ‎variables. Findings inform policymakers and industry leaders on the importance of financial ‎access, regulatory simplification, and technology support. This study contributes to the ‎sustainability literature by integrating diverse macro-environmental factors into a unified ‎analytical model within a traditional manufacturing context‎.

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    Brijendra, B. P. S., Chaturvedi, A. ., & Mishra , M. . (2025). Impact of Macro-Environmental Factors on BusinessSustainability in ‎The Leather Industry of Kanpur and Unnao, Uttar Pradesh (A. K. . Singh, V. . Tripathi, M. . Pandey, & S. . das , Trans.). International Journal of Accounting and Economics Studies, 12(5), 65-76. https://doi.org/10.14419/7pgj4m61