Strategic Decision-Making in The Era of Artificial Intelligence:A Multi-Dimensional Evaluation of ‎Opportunities, Challenges and Ethical Concerns

  • Authors

    • Neeraj Kumar Assistant Professor, School of Computer Science & Engineering (SCSE), Galgotias University, Uttar ‎Pradesh
    • Swati Yadav Assistant Professor, Graduate School of Business, Tula’s Institute, Dehradun
    • Bondili Naga Sai Bhavya Charitha Department of GITAM School of Business, GITAM University, Bangalore
    • Dr. Chacko Jose P. Retd Principal and Professor of Economics, St Aloysius College, Elthuruth, Thrissur, Kerala
    • Dr. Kaveri Khound Assistant Professor, Department of Economics, K.R. Mangalam University, Gurugram
    • Ravi Vijaybhai Khandhadiya Assistant Professor, Faculty of Management Studies, Marwadi University, Rajkot, Gujarat, India
    • Dr. Jigar Rupani Assistant Professor, School of Business and Management, Christ University, Bangalore
    • Nikita Yadav Assistant Professor, Jagran Lakecity Business School, Jagran Lakecity University, Bhopal
    https://doi.org/10.14419/7jyx1a07

    Received date: July 25, 2025

    Accepted date: September 12, 2025

    Published date: September 24, 2025

  • Artificial Intelligence (AI); Strategic Business Decisions; Ethical Considerations; Healthcare; Decision-Making Outcomes

  • Abstract

    This paper explores the impacts of Artificial Intelligence (AI) on strategic business decisions, focusing on the opportunities, hurdles ‎, and ethical aspects associated with embedded AI in organizations. With a mixed-methodology, the study does not rely solely upon ‎quantitative data to assess decision-making consequences influenced by AI and machine technologies, but includes qualitative ‎feedback from business leaders on the ground. The findings imply that while AI significantly enhances data analysis and informs ‎strategic decisions, it also raises issues about transparency, accountability, and whether there may be bias embedded in decisions ‎driven by algorithms. Nowhere is this more apparent than in the healthcare sector, the implications of which are significant as ‎greater reliance on AI can facilitate improving operational efficiencies and patient results, but it also demands robust ‎frameworks to confront the ethical issues around patient privacy and informed consent. Ultimately, this work fuels the debate ‎regarding the transformative effect of AI on business strategy and highlights that the incorporation of ethical considerations cannot ‎be compromised if we are to develop guidelines in this area. These recommendations can help to mitigate AI-related risks and ‎enable responsible AI adoption in the healthcare and other contexts, and pave the way for future research on the emergent ‎technology-strategic management connection‎.

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  • How to Cite

    Kumar , N. ., Yadav , S. ., Charitha, B. N. S. B. ., Retd, D. C. J. P. ., Khound, D. K. ., Khandhadiya, R. V. ., Rupani, D. J. ., & Yadav , N. . (2025). Strategic Decision-Making in The Era of Artificial Intelligence:A Multi-Dimensional Evaluation of ‎Opportunities, Challenges and Ethical Concerns. International Journal of Accounting and Economics Studies, 12(5), 950-955. https://doi.org/10.14419/7jyx1a07