Customer Perception Towards Digital Banking ServicesIn Tiruchirappalli District- A Study

  • Authors

    • Ms. R. Sundaralakshmi Ph.D. Full Time Research Scholar, PG & Research Department of Commerce, Urumu ‎Dhanalakshmi College, Affiliated to Bharathidasan University, Tiruchirappalli- 19, Tamil Nadu, ‎India
    • Dr.N. Rajamannar Associate Professor & Research Supervisor, PG & Research Department of Commerce, Urumu ‎Dhanalakshmi College, Affiliated to Bharathidasan University, Tiruchirappalli- 19, Tamil Nadu, ‎India
    https://doi.org/10.14419/bc16v706

    Received date: June 24, 2025

    Accepted date: January 11, 2026

    Published date: March 6, 2026

  • Customer Perception; Convenience; Digital Banking; Satisfaction; Technological Reliability

  • Abstract

    In today's world, advanced information technology is crucial for the future growth of ‎financial services, with the banking sector undergoing greater changes than other groups of ‎financial providers. The rising reliance on mobile services and the internet as innovative channels ‎for conducting financial dealings and global trade demands on digital banking security to protect ‎against fraudulent activities. As digital banking continues to grow across India, understanding ‎regional customer perception is crucial for enhancing service offerings and customer engagement. ‎The research examines various dimensions such as ease of use, security, accessibility, convenience, ‎and trust in services for digital banking, such as mobile applications, internet banking, and ‎electronic wallets. Advances and rapid evolution in Information and Communication Technology ‎‎(ICT) have led to substantial transformations across nearly all areas of life. In the banking sector, ‎this shift has given rise to digital banking, also known as internet banking, which has now begun to ‎supplant conventional banking methods. Digital banking. This research contributes to banking ‎adoption and offers recommendations for banks to more effectively of their clients in the region. ‎This study aims to analyse customer viewpoints on digital banking in the Tiruchirappalli district, ‎exploring factors that influence customer attitudes, adoption, and satisfaction with digital banking ‎platforms‎.

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  • How to Cite

    Sundaralakshmi , M. R. ., & Rajamannar, D. (2026). Customer Perception Towards Digital Banking ServicesIn Tiruchirappalli District- A Study. International Journal of Accounting and Economics Studies, 13(2), 414-424. https://doi.org/10.14419/bc16v706