The Impact of Electronic Marketing on Reducing The Economic Impacts Considering Disasters and Crises (Corona Pandemic as An Example)

  • Authors

    • Abeer Bakri Siralkhatim Alhaj Applied College, King Khalid University, Saudi Arabia
    • Engy Ahmed Abdel Ghany Mostafa Applied College, King Khalid University, Saudi Arabia
    • Alwia Saeed Osman Zobair College of Business Administration, Imam Mohammad Ibn Saud Islamic University
    https://doi.org/10.14419/t7zh5y30

    Received date: June 4, 2025

    Accepted date: June 23, 2025

    Published date: July 24, 2025

  • E-Marketing, Economy, Disasters and Crises, Corona

  • Abstract

    The main purpose of this study was the impact of electronic marketing on reducing the economic impacts in light of disasters and crises (Corona pandemic as an example). The statistical population of this study was Accounting and management graduates (90 individuals) in the Applied colleges at King Khalid University in KSA country and 90 people were selected as samples by a simple random sampling method. The Bussakorn and Dieter (2025) questionnaire was used to measure electronic marketing, and a researcher-made questionnaire was used to measure the economic effects of Corona. The validity of the questionnaire was confirmed by a supervisor and a number of accounting and management professors, and the reliability of the questionnaire was confirmed by Cronbach's Alpha, which was 0.92. The questionnaires collected were analyzed by structural equation modeling (SEM) and path analysis models by Lisrel software. Data analysis showed that e-marketing hurts the economic effects of the Corona pandemic. And incentives, interactive marketing, and advertising hurt the economic effects of the Corona pandemic.

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  • How to Cite

    Alhaj, A. B. S., Mostafa, E. A. A. G., & Zobair, A. S. O. (2025). The Impact of Electronic Marketing on Reducing The Economic Impacts Considering Disasters and Crises (Corona Pandemic as An Example). International Journal of Accounting and Economics Studies, 12(3), 201-207. https://doi.org/10.14419/t7zh5y30