Green Capital and Green HRM: Badung Timber MSME Strategy
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Keywords:
Green Intellectual; Keunggulan; Green HRMAbstract
Through the lens of green structural capital, green relational capital, and green human capital, this study examines the relationship between green HRM and competitive advantage among SMEs in the wood industry of Badung Regency. An analytical approach employed in this quantitative analysis is structural equation modeling (SEM). In total, 267 wood SMEs participated in the research, with 251 classified as "small players" and 16 as "medium companies". The study found that green human, structural, and relational capital can help a company gain a competitive advantage. There are several advantages to green HRM, including structural, relational, human, and competitive benefits. Competitive advantage mediates the interaction between green HRM and green relational, structural, and human capital factors.
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