A Study on The Perception of ‎Policyholders Towards Star Health ‎Insurance

  • Authors

    • B. Kowsika Research Scholar, PG and Research Department of Commerce, Raja Doraisingam Govt. Arts College (Affiliated to Alagappa ‎University, Sivagangai, Tamil Nadu, India https://orcid.org/0009-0000-4982-1668
    • Dr. R. Venkatesan Associate Professor, PG and Research Department of Commerce, Raja Doraisingam Govt. Arts College (Affiliated to ‎Alagappa University, Sivagangai, Tamil Nadu, India
    • Dr. R. Mugesh Kannan BioMe Live Analytical Research Centre, Karaikudi, Tamil Nadu, India https://orcid.org/0000-0003-1249-2850
    https://doi.org/10.14419/09pejd96

    Received date: June 3, 2025

    Accepted date: July 9, 2025

    Published date: July 15, 2025

  • Health; Insurance; Policyholders; Satisfaction Level; Star Health Insurance; Services; Product

  • Abstract

    Background: Health insurance is indicated as significant insurance that is mainly against the risk associated with incurring ‎among individuals. The paper discusses the issues and positive challenges that have been faced by insurance companies, ‎specifically Star Health Insurance. There are several problems that have been faced by policyholders, and these issues may ‎include declining premium rates that are declining which are mainly due to any unhealthy competition.‎

    Methods: The study includes a research methodology chapter with an elaborate understanding of positive techniques and ‎approaches, including research philosophy along with approach, and the research design as well. It will also consist of a primary ‎data collection process with the use of SPSS software as a tool for data analysis and collection, with the help of a survey ‎process from 101 participants with purposive sampling techniques, following within the study. The study also consists of the ‎help of Google Scholar form using a “5-point Likert scale” for information collection to depict perceptions towards the ‎phenomenon of “Star Health Insurance” as a policyholder.

    Results: The findings collectively allow for the portrayal of a scenario where most respondents are not only satisfied but also ‎well-informed, with strong positive opinions about the brand, services, and communication. This supports the hypothesis that ‎effective policy features and communication strategies play a crucial role in effectively shaping the overall satisfaction of ‎policyholders. The result section also consists of a discussion based on the specific data analysis with the help of SPSS or a ‎statistical approach to derive the appropriate findings or perception among different policyholders towards the specification of ‎‎“Star Health Insurance.”‎.

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  • How to Cite

    Kowsika , B. ., Venkatesan , D. R. ., & Kannan , D. R. M. . (2025). A Study on The Perception of ‎Policyholders Towards Star Health ‎Insurance. International Journal of Accounting and Economics Studies, 12(3), 53-62. https://doi.org/10.14419/09pejd96