Enhanced tensor factorization framework using non-negative and probabilistic tensor factorization approaches for microblogging content propagation modelling


  • N. Baggyalakshmi
  • A. Kavitha
  • A. Marimuthu






Content propagation, behavior factors, tensor factorization, topic virality, user virality, NTF, PLTF


With the aim of identifying the user’s preferences, Content propagation modeling from the micro-blogging sites aids diverse organizations. In existing studies, four user behavior aspects were used by the content propagation model that is to say topic virality, user’s position, user susceptibility and user virality. The propagation occurrences are signified as a tensor factorization model so-called V2S is presented with the aim of deriving the behavioral aspects via which the content propagation is designed. On the other hand, it doesn’t comprise the linguistic patterns in the content that decreases the performance of the content propagation. Moreover, by utilizing advanced tensor approaches, the factorization structure is improved. Therefore the performance of the complete system is decreased meaningfully. With the aim of overcoming the aforesaid problems, Enhanced V2S (EV2S) Tensor Factorization framework is presented in this research that make use of the Probabilistic Latent Tensor Factorization (PLTF) as well as Non-negative Tensor Factorization (NTF) in order to derive the behavioral facets. NTF is presented for decreasing the content propagation errors. By making use of fast gradient descent technique, the unrestrained issue, which happens in this model is solved. This research system identifies the reposts as well as re-tweets in huge datasets proficiently with minimum processing time. From the experimentation outcomes, it is proved that the EV2S-PLTF tensor factorization performs better when compared to the previous tensor frameworks.


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