Exploratory Study on Aviation Sector’s Decision-Making Process Pertaining to Marketing Information System


  • Assoc. Prof. Dr. Valliappan Raju
  • Dr. Siew Poh Phung
  • Dr. Noraini




Marketing Information System, Decision Making Process


This investigation goes for featuring the centrality and significance of using promoting data framework (PDF) on basic leadership, by clearing up the requirement for fast and effective basic leadership because of efficient and anticipating of duplication of work. The investigation demonstrates the jobs of every piece of PDF for creating showcasing system, which present a genuine test to people and establishments in a time portrayed by vulnerability. Furthermore, elucidating the significance of each part independently, contingent upon choice sort and the idea of the circumstance. The observational research technique was assessed by particular specialists, directed by methods for surveys. Relationship investigations were utilized to test the legitimacy of the method. The experimental examination discoveries affirmed positive connections between the dimension of using and embracing "choice emotionally supportive network and advertising knowledge" and the achievement of an authoritative basic leadership, and furnish the association with an upper hand as it enables the association to take care of issues. The examination offer better comprehension of execution expanding piece of the pie as an authoritative basic leadership dependent on showcasing data framework.


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