A Study on Consumer Perception of Copper Bottles with Reference to Hyderabad city

 
 
 
  • Abstract
  • Keywords
  • References
  • PDF
  • Abstract


    Businesses benefit from eco gracious wherein general trends of lucidity, connectivity, and expanded familiarity with maintainability issues add to the general benefit of promoting messages. The customers are expecting and demanding the sustainability-oriented products in a world more candidly involved with health concerns.  Currently, eco-friendly have an excellent opportunity to gain market grip and increase the consumer base. In coming days, eco -friendly will be a necessary aspect of the commercial world. Copper is your friendly neighbourhood superhero as far as its benefits are considered, not just to the human body, but to the environment too. It is a cheap metal, available in abundance as well as easiest to recycle. There are several benefits of copper, here are some to our health and our environment at large. Despite all the benefits of copper, one must remember that copper is only required in trace amounts in the human body. One must also remember that too much of a good thing could also become harmful, especially, if we are talking about the delicate balance of the human chemistry. Water makes 75% of our anatomy, however, one cannot keep on drinking water stored in copper vessel, all day and every day. In the above context the aim of the research is to examine the perception of buyers towards copper water bottles in Hyderabad. Data were collected through questionnaire survey of 50 customers of Hyderabad based on convenient sample. A Chi-Square test were employed to the test Association between awareness and usage of copper bottles, benefits and usage of copper bottle and effects and usage of copper bottle.

     

     


  • Keywords


    Consumer perception, Eco-friendly products, Copper bottle

  • References


      [1] Groved, S.J., Fisk, R.P. Picket, G.M. and Kangun, N. (1996) 'Going green in the service sector.Social responsibility, issues, implications and implementations', European Journal of Marketing.

      [2] Fitchett, J.A. and Prothero, A. (1999) 'Contradictions and opportunities for green commodity', Advances in Consumer Research.

      [3] Chen, C. (2001) 'Design for the environment: A quality based model for green product development", Management Sciences.

      [4] Gins berg, J.M. and Bloom, P.N. (2004) 'Choosing the right green marketing strategy', MIT Sloan Management Review.

      [5] Aditya Maheshwari and Dr. Gunjan Malhotra (2011), “Green marketing: A study on Indian youth”, International Journal of Management and Strategy,

      [6] Dr.B.Nagaraju, Thejaswini (2016) H.D “Consumer Attitude towards Eco-Friendly FMCG Products With Reference To Hubli City in Karnataka” IOSR Journal of Business and Management Volume 18, Issue 11.


 

View

Download

Article ID: 27742
 
DOI: 10.14419/ijet.v7i4.39.27742




Copyright © 2012-2015 Science Publishing Corporation Inc. All rights reserved.