Features of Poltava Region Sustainable Recreational System Development in the Territory Branding Context

  • Authors

    • Larysa Borodych
    • Andrii Koniuk
    • Oleksandr Savchenko
    • Pavlo Vasyliev
    2018-10-13
    https://doi.org/10.14419/ijet.v7i4.8.27314
  • brand of territory, branding of the territory, health-improvement tourism, means of urban planning, natural resources, sustainable development of the city.

  • The analysis of territory branding factors that is the driving force for the development of the recreational and health-improving system of the Poltava region is carried out. It was concluded that the urban construction concept is the initial impulse of the territorial branding strategy. The approaches used by the regions to create their brand strategy are analyzed. As a result of the analysis of the structure of urban planning, to identify common factors that affect both the design of urban development objects and the design of the brand territory. It is concluded that the urban construction concept is the starting impulse of the territorial branding strategy. The types of potentially attractive resources for economic development and the increase of attractiveness of the region are determined. On the example of the Novosanzhar settlement council, explored the potential for branding of territories in the context of improving economic growth, the competitiveness of the locality and the development of health-improving tourism on the basis of sustainable development principles.

     

  • References

    1. [1] Chy`sel`nist` naselennya na 1 sichnya 2014 roku ta serednya chy`sel`nist` za 2013 rik. Derzhavna sluzhba staty`sty`ky` Ukrayiny` [Elektronny`j resurs. – Rezhy`m dostupu:http://ukrstat.gov.ua/operativ/operativ2014/ds/kn/kn_u/kn0114_u.html

      [2] Staly`j rozvy`tok. –[Elektronny`j resurs] – Rezhy`m dostupu: https://uk.wikipedia.org/wiki/%D0%A1%D1%82%D0%B0%D0%BB%D0%B8%D0%B9_%D1%80%D0%BE%D0%B7%D0%B2%D0%B8%D1%82%D0%BE%D0%BA]

      [3] Nacional`na dopovid` «Cili stalogo rozvy`tku 2016-2030: Ukrayina» – [Elektronny`j resurs] – Rezhy`m dostupu: http://www.un.org.ua/ua/tsili-rozvytku-tysiacholittia/tsili-staloho-rozvytku]

      [4] Anholt, S. (2007), Competiti vedentity: The New Brand Management for Nations, Cities and Regions, Palgrave Macmillan, London, United Kingdom.

      [5] Baker, B. (2007), Destination Branding for Small Cities: The Essentials for Successful Place Branding, Creative Leap Books, Portland, Oregon, United States.

      [6] Bushell R. Wellness and Tourism: Mind, Body, Spirit, Place / Robyn Bushell. – NY: Cognizant Communication Corp, 2009. – 304 Ñ. – (Innovation and Tourism, Connecting Theory & Practice; вип. 1)

      [7] DeMicco F. Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) / Frederick J. DeMicco. – Waretown: Apple Academic Press, 2017. – 440 Ñ.

      [8] Parfinenko A. Yu. Problemy` ta perspekty`vy` rozvy`tku likuval`no-ozdorovchogo tury`zmu v ukrayini (u porivnyanni z krayinamy` central`noyi yevropy`) / A. Yu. Parfinenko, I. I. Volkova, V. I. Shherby`na. // VISNY`K XARKIVS`KOGO NA-CIONAL`NOGO UNIVERSY`TETU imeni V. N. KARAZI-NA. – 2014. – #30. – S. 130–135.

      [9] Skhema planuvannya tery`toriyi poltavs`koyi oblasti (grafichni materialy`) [Elektronny`j resurs] // DP UNDIPM "Dipromisto". – 2013. – Rezhy`m dostupu do resursu: http://www.adm-pl.gov.ua/page/shema-planuvannya-teritoriyi-poltavskoyi-oblasti-grafichni-materiali.

      [10] Onyshchenko, V. O., Bryzhan, I. A., & Chevhanova, V. Y. (2014). Ecologically oriented development of ukraine's economy: Problems and perspectives. Actual Problems of Economics, 155(5), 261-270.

      [11] Onyshchenko, V., & Sivitska, S. (2014). Alternative energy developing investment support in terms of energy dependence. Economic Annals-XXI, 9-10, 34-37.

  • Downloads

  • How to Cite

    Borodych, L., Koniuk, A., Savchenko, O., & Vasyliev, P. (2018). Features of Poltava Region Sustainable Recreational System Development in the Territory Branding Context. International Journal of Engineering & Technology, 7(4.8), 603-607. https://doi.org/10.14419/ijet.v7i4.8.27314