The Measurement of Non-Performing Finance Using the Approaches of Market Segmentation in Islamic Banking

  • Authors

    • Nanik Wahyuni
    • Sutrisno T
    • Erwin Saraswati
    • Abdul Ghofar
    https://doi.org/10.14419/ijet.v8i1.9.26801
  • Islamic banking, non performing finance, market segmentation.

  • Background: Research shows that financial variables are not enough to predict the success of future bank, thus we have to think again about the measurement of non-performing finance to see company’s success. Objective: The objective of this study is to analyze the measurement of non-performing finance to the approaches of market segmentation (product, professional, the image of the bank, and the principles of the bank) at Islamic banks. Result: The result shows that concurrently there is an influence of independent variable into dependent variable;however, the professional variable and image of the bank is not significantly influencing the non-performing finance of Islamic banking. Conclusion: The dominant variable affecting into non-performing finance is a product, so that the variation of the product that is offered by Islamic banks to market or costumer should be taken care. The implementation of the right Islamic principles is also being a costumer’s attention. The upcoming research is advised to concurrently integrate the measurement of financing and non-performing finance to know the complete Islamic banks performing conditions.

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  • How to Cite

    Wahyuni, N., T, S., Saraswati, E., & Ghofar, A. (2019). The Measurement of Non-Performing Finance Using the Approaches of Market Segmentation in Islamic Banking. International Journal of Engineering & Technology, 8(1.9), 491-493. https://doi.org/10.14419/ijet.v8i1.9.26801