A Study on Ambivalent Characteristics on the Consume Behavior Satisfaction of Korean University Students based on Smartphone User Observation

  • Authors

    • Mi Ran Lee
    https://doi.org/10.14419/ijet.v8i1.4.25463
  • Smartphone, University students, Consume behavior, Youth policy, Mobile shopping

  • Along with the survey result that Korean’s mobile search rate is the highest in the world, the strengths such as effectiveness, achievement and convenience and the weak points such as dependence, loss of control, alienation influence the quality of our lives significantly.

    This study is to diagnose the consume behavior on smart phone use by students, to draw the elements, to figure out the characteristic of smart phone and mobile consumption on the life satisfaction of Korean college students.

     The questionnaires method was carried out for 200 college students who reside in metropolitan area and the observation method and focus group interview were carried out for 20 persons. As a result of analysis, it was analyzed into the form of leisure activities and relationships, learning activities, the focus group interview showed the advertise of mobile shopping highly induces impulse buying, in particular, the education to prevent mobile impulse buying is needed for female college students.

     Conclusively, the development of consumer sovereignty recovery project, smart consumption contents development and education, customized service for female college students must be developed complexly; it has the meaning of study as a basic data for future oriented youth policy and social welfare policy development.  

     

     

  • References

    1. [1] Asian Economic News 2017.10.17. http://www.asiae.co.kr/news/view.htm?idxno=2017101707023014904

      [2] Asian Economic News: 2015.0702. http://www.asiae.co.kr/news/view.htm?idxno=2015070221390152809

      [3] Korea Internet Promotion Agency (2013), 2013 survey report on the use of smartphone.

      [4] http://kostat.go.kr/wnsearch/search.jsp 2016. Statistics for the elderly. Statistical Office.

      [5] http://kostat.go.kr/wnsearch/search.jsp 2014. Statistical Office.

      [6] M. R. Lee, “The Interactive Effects of Age Groups and Demographical Characteristics on Self-Integration of Elderly Peopleâ€. Family and Environment Research. (2012), Vol.50, No.3, pp.95-109.

      [7] Jang e y(2010), "A Study on the Influencing Factors of Satisfaction with Smartphone Use," Consumer Culture Research, 13 (4), 129-144.

      [8] Moustakas, C.(1994). Phenomenological research methods. Sage.

      [9] Creswell, J. W.(2009), Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, Sage. Publications, Incorporated.

      [10] Martin, D. W.(2008). Doing Psychology Experiments. Cengage Brain. com.

      [11] M. R. Lee, “A Study on Consumption Propensity of University Students in Consideration of their Smartphone Use Patternsâ€, The Convergent Research Society Among Humanities, Sociology, Science and Technology, THE 15th INTERNATIONAL WORKSHOP CUTEMD, Hanbat National University, Industry Information Center, April 7, 2018. International Journal on Human and Smart Device Interaction,Vol. 5, No. 2 (2018), pp.1-6, http://dx.doi.org/10.21742/ijhsdi.2018.5.2.01

      [12] Korea Consumer Association (2012), Consumer Rights: Past, Present, and Future, Consumer Policy Trend, No. 33.

  • Downloads

  • How to Cite

    Ran Lee, M. (2019). A Study on Ambivalent Characteristics on the Consume Behavior Satisfaction of Korean University Students based on Smartphone User Observation. International Journal of Engineering & Technology, 8(1.4), 518-526. https://doi.org/10.14419/ijet.v8i1.4.25463