Store Choice Behavior for Groceries: a Comparative Study

  • Authors

    • Dr. Zunaith Ahmed
    • . .
    https://doi.org/10.14419/ijet.v7i3.10.25365
  • tore choice behavior, Groceries, retail sector.

  • The Indian retail industry has experienced revolutionary changes in the last decade. Most of the challenges are due to the changing demographic, social, political, business climate and changes in the retail sector. How consumers respond to changing retail formats is reflected in their retail shopping behavior. The purpose of this study was to investigate store choice behavior for groceries in Chennai city; a questionnaire based on the literature review was designed. The questionnaire covered two parts, Part I contains questions on the Personal profile. Part II of the questionnaire had rating scale statements, multiple choice questions and dichotomous questions reflecting the store choice behavior. The researcher used Chi-square analysis to find if any significant association exists between the Store choice behavior and the Customers demographic profile. The researcher identified that the following factors like frequency of purchase, time spent for shopping, mode of payment, shopping list and shopping enjoyment and place of shopping are found to be associated with store choice behavior.

     

     

  • References

    1. [1] Cort, Stanton and Dominguez, Luis V. (Winter 1977-78), "Cross Shopping as Incremental Business in ConcentricGrowthStrategies,"JournalofRetailing,53, pp. 316- 96.

      [2] Enis, Ben, and Paul, G. (1970), "Store Loyalty as a Basis for Market Segmentation," Journal of Retailing, 46, pp. 42-56.

      [3] Francis Piron. (2002) “Singaporean Husbands And Grocery Shopping: An Investigation Into Claims Of Changing Spousal Influence". Singapore Management Review, 24( 1), p. 51.

      [4] George Baltas, Paulina Papastathopoulou, (2003). “Shopper Characteristics, Product And Store Choice Criteria: A Survey In The Greek Grocery Sectorâ€, International Journal of Retail & Distribution Management, 31(10), pp. 498-507.

      [5] Paromita, Goswami, Mridula, S. Mishra, (2009). “Would Indian Consumers Move from Kirana Stores to Organized Retailers when Shopping for Groceries?â€, Asia Pacific Journal of Marketing and Logistics, 21(1), p. 127.

      [6] Pavleen, Kaur and Raghbir, Singh. (2007). “Uncovering Retail Shopping Motives of Indian Youthâ€, Young Consumers: Insight and Ideas for Responsible Marketers, 8(2), pp.128 – 138.

      [7] Sunelle, Jacobs., Daleen, Van der Merwe, Ené Lombard, and Nadia, Kruger. (2010) “Exploring Consumers' Preferences with Regard to Department and Specialist Food Storesâ€, International Journal of Consumer Studies, 34(2), p. 169- 178.

      [8] Schiffman, L.G., and Kanuk, L. L. (2007). "Consumer Behavior". In Prentice Hall.

  • Downloads

  • How to Cite

    Zunaith Ahmed, D., & ., . (2018). Store Choice Behavior for Groceries: a Comparative Study. International Journal of Engineering & Technology, 7(3.10), 211-216. https://doi.org/10.14419/ijet.v7i3.10.25365