Consumer Attitudes on Domestic Water-Saving Practices in Gombak District, Selangor

 
 
 
  • Abstract
  • Keywords
  • References
  • PDF
  • Abstract


    Consumer attitude needs to be changed to ensure the adequacy of water supply in Malaysia due to serious issues likes rising water demands, pollution, global population growth and climate change. An existing study on domestic water consumption behaviour among Malaysians are not extensively discussed in depth, whereas the constructs of consumer behaviour should be seriously addressed in the effort to create awareness on water conservation. The paper intends to identify the level of attitude of domestic water consumers according to their cognitive, conative and affective constructs. The data was collected from five territorial divisions located in Gombak, Selangor, Malaysia through survey by using structured questionnaires to 400 domestic water users from December 2016 to February 2017. All the data were analyzed using SPSS version 21 to produce descriptive results (frequency, percentage, overall mean and standard deviation score). The findings show that the measurement level of domestic water consumers' attitudes, which were ‘cognitive’, ‘conative’ and ‘affective’, varied according to the determination of mean scores. Generally, the study output shows cognitive constructs are at a high level (4.71) while the conative constructs (3.27) and affective (3.15) are in moderate level. The existence of consumers’ attitudes at higher levels indicate that respondents are more likely to assess the use of water carefully, to reduce the wastage of water and contribute to the reduction of monthly water bill costs among households.

     

     


  • Keywords


    Consumer Attitude; Water-Saving; Domestic Water.

  • References


      [1] Cherian, J.T. (2009). Water demand management in Selangor - why and how? http://www.crbom.org/public/1534991275-SPS07-Selangor-0.pdf.

      [2] Renganathan, M. (2000). Taking care of water, the responsibility of all. Proceedings of the National Seminar Environmental Management Plan for the Proposed Beris Dam Project in Kedah Darul Aman.

      [3] Suruhanjaya Perkhidmatan Air Negara (SPAN). (2017). Data dan statistik penggunaan air. http://www.span.gov.my/index.php?option=com_content&view=article&id=533&Itemid=420&ang=en#.

      [4] Mygreentech. (2011). Universiti Utara Malaysia - Go for Green Building untuk jimatkan air. http: //mygreentech.blogspot.com/2011/04/universiti-utara-malaysia-go-for-green.html.

      [5] Suruhanjaya Perkhidmatan Air Negara (SPAN). (2016). Kaji selidik berhubung dengan kepuasan pengguna domestik dan komersial dan industri terhadap kualiti penyampaian dan pengagihan perkhidmatan air oleh Merdeka Centre. Bulletin SPAN, Bil 4 Oktober-Disember 2016.

      [6] Chan, N.W. (2009). Issues and challenges in water governance in Malaysia. Iran Journal of Environment, Health and Science, 6(3), 143-152.

      [7] Ahmad, Z.S. (2013). Urus air seperti urus nyawa sendiri. Utusan Melayu (M) Bhd. http://www.utusan.com.my/rencana/utama/urus-air-seperti-urus-nyawa-sendiri-1.462790#ixzz4x3SYdQNZ

      [8] Chan, N.W. (2005). Sustainable management of rivers in Malaysia: Involving all stakeholders. International Journal of River Basin Management, 3(3), 147-162.

      [9] Chan N.W. (2012). The N-Park Negalitres Project: A pilot water-saving initiative using green technology and changing water use behaviour. https://www.uncclearn.org/sites/default/files/inventory/unu11.pdf#page=93.

      [10] Tuan, P.R., Hamidi, I., & Wahida, A. (2004). Sikap masyarakat terhadap penggunaan bekalan air bersih: Pembaziran dan Penjimatan. Universiti Utara Malaysia.

      [11] Pallant, J. (2011). A step by step guide to data analysis using SPSS. Allen and Unwin.

      [12] Woo, S.F. (2008), Faktor-faktor yang mendorong tekanan kerja (stres) di kalangan guru-guru SJK(C): Satu kajian di tiga buah sekolah di Wilayah Persekutuan. PhD thesis, Universiti Teknologi Malaysia.

      [13] Schiffman, L.G., & Kanuk, LL. (1996). Consumer behaviour. Prentice Hall.

      [14] Daramdeo, S. (2006). Consumer behaviour with respect to domestic water in mauritius including a model. PhD thesis, University of South Africa.

      [15] Carmichael, B.A. (2006). Linking quality tourism experience, residents’ quality of life, and quality experience for tourist. In G. Jennings, & N. P. Nickersons (Eds.), Quality Tourism Experience. United Kingdom: Elsevier – Heinemann, pp. 115-135..

      [16] Cant, M., Brink, A., & Brijbali, A. (2002). Consumer behaviour: A South African perspective. Juta.

      [17] Nurul, N.A.T. (2016). Malaysia akan kerap alami fenomena EL Nino - Pakar. http://www.utusan.com.my/sains-teknologi/alam-sekitar/malaysia-akan-kerap-alami-fenomena-el-nino-pakar-1.304789.

      [18] Chan, N.W. (2008). Water watch Penang: Using water demand management (WDM) for water sustainability via changing lifestyle and water use habits. Water Watch Penang.

      [19] Jabatan Bekalan Air (JBA). (2017). Kementerian Tenaga, Teknologi Hijau dan Air Malaysia. http://www.jba.gov.my/index.php/soalan-lazim-baru.


 

View

Download

Article ID: 23838
 
DOI: 10.14419/ijet.v7i4.34.23838




Copyright © 2012-2015 Science Publishing Corporation Inc. All rights reserved.