Web Visual Design Principal Used in Public Universities in Malaysia

 
 
 
  • Abstract
  • Keywords
  • References
  • PDF
  • Abstract


    Websites have become a vital tool for public universities. Universities websites are now becoming a hub for various services for various characteristics of users. With the increasing importance of a website, it resulted in new challenges for web designers. One of the challenges is ensuring that the web design incorporates both usability and pleasing web visual aesthetics. This research will look at the web visual design principles used by web designers in Malaysian public universities and the challenges faced by the web designers in designing the websites. Public universities web designers were interviewed for this research. The main findings of the research include the web design process of Malaysian public universities official websites, the web visual design principle used and the challenges faced by the web designers. This research also identified an opportunity for future research especially regarding the challenges faced by the web designers.

     

     


  • Keywords


    Web aesthetics; web design; web usability; web visual design principle.

  • References


      [1] Al-Khalifa, H.S., A framework for evaluating university mobile websites. Online Information Review, 2014. 38(2): p. 166-185.

      [2] Nielsen, J., Usability 101: Introduction to usability. 2003.

      [3] Lin, Y.-C., C.-H. Yeh, and C.-C. Wei, How will the use of graphics affect visual aesthetics? A user-centered approach for web page design. International Journal of Human-Computer Studies, 2013. 71(3): p. 217-227.

      [4] Liu, C. and K.P. Arnett, Exploring the factors associated with Web site success in the context of electronic commerce. Information & management, 2013. 38(1): p. 23-33.

      [5] Reinecke, K., et al., Predicting users' first impressions of website aesthetics with a quantification of perceived visual complexity and colorfulness, in Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. 2013, ACM: Paris, France. p. 2049-2058.

      [6] Sánchez-Franco, M.J., B. Peral-Peral, and Á.F. Villarejo-Ramos, Users' intrinsic and extrinsic drivers to use a web-based educational environment. Computers & Education, 2014. 74: p. 81-97.

      [7] Yong, Y.-P., et al. A theoretical framework of aesthetic design for a better learning experience on the web-based educational platform. in 2015 9th Malaysian Software Engineering Conference (MySEC). 2015. IEEE.

      [8] Moshagen, M. and M.T. Thielsch, Facets of visual aesthetics. International Journal of Human-Computer Studies, 2010. 68(10): p. 689-709.

      [9] Sonderegger, A., J. Sauer, and J. Eichenberger, Expressive and classical aesthetics: two distinct concepts with highly similar effect patterns in user–artefact interaction. Behaviour & Information Technology, 2014. 33(11): p. 1180-1191.

      [10] Lavie, T. and N. Tractinsky, Assessing dimensions of perceived visual aesthetics of web sites. International journal of human-computer studies, 2004. 60(3): p. 269-298.

      [11] Bryman, A. and E. Bell, Business research methods. 2015: Oxford University Press, USA.

      [12] Sørum, H., K.N. Andersen, and T. Clemmensen, Website quality in government: Exploring the webmaster's perception and explanation of website quality. Transforming Government: People, Process and Policy, 2013. 7(3): p. 322-341.


 

View

Download

Article ID: 23181
 
DOI: 10.14419/ijet.v7i4.19.23181




Copyright © 2012-2015 Science Publishing Corporation Inc. All rights reserved.