Factors Affecting the Awareness of Biodiversity Conservation Among Students in Malaysia Private University

  • Authors

    • Nurul Jannah Jalil
    • Zainon Mat Sharif
  • Attitude, Awareness, biodiversity conservation, experience, knowledge
  • Recently, biodiversity loss has become direr international. Human behavior is one of the causes that harm the biodiversity richness.
    Malaysia which is known as the megadiversity country also facing with the similar problem. Conservation of the biodiversity must be taken seriously and importantly by people to maintain the relationship between human and nature because we are affecting each other. Thus, this research was aiming to evaluate the relationship between human attitude, experience and knowledge toward the
    awareness of biodiversity conservation. The research was conducted using 4 variables from Ajzen’s Theory of Planned Behavior (TPB) which are behavior, perceived behavioral control, subjective norms and attitude. This study was carried out in Malaysia by conducting a survey of 30 students from a private university. The findings of this study indicate that the mentioned have given the positive effect to the awareness of biological diversity conservation. In addition, the relation of knowledge and attitude also show the great correlation between themselves. Therefore, knowledge, experience and attitude are the factors that could increase peoples' awareness towards the biodiversity conservation and knowledge is the greatest influence in creating peoples' awareness.

  • References

    1. [1] Jennifer Sills (2018, June) The misunderstood sixth mass extinction, SCIENCE, 1080-1081. Available online: http://science.sciencemag.org/content/360/6393/1080.2.

      [2] Baharum, A., Rusli, N. M., Sen, E. K. J., Zain, N. H. M., Ahmad, I. A., & Omar, M. (2017, October). Biodiversity awareness using mobile application: Ikimono Mikke. In Information and Communication Technology Convergence (ICTC), 2017 International Conference on (pp. 334-339). IEEE.

      [3] Christmas, S., Wright, L., Morris, L., Watson, A., & Miskelly, C. (2013). Engaging people in biodiversity issues. Unpublished report. London: Defra–Department for Environment, Food and Rural Affairs.

      [4] Mariki, S.M. (2016). Pupils’ Awareness and Attitudes towards Wildlife Conservation in Two Districts in Tanzania. Asian Journal of Humanities and Social Studies. Asian Online Journals, 4(02), 142-150.

      [5] Convention on Biological Diversity. 2016. Retrieved from https://www.cbd.int/history/.

      [6] Biodiversity and Forestry Management Division, Ministry of Natural Resources and Environment, Malaysia (2016). National Policy on Biological Diversity 2016-2025. Putrajaya, Malaysia: Biodiversity and Forestry Management Division, pp.10-14.

      [7] Jose Luiz, d. (2013). The concept of biodiversity and the history of conservation biology: from wilderness preservation to biodiversity conservation. History, 32(2), pp.21-48.

      [8] Nur Juliani Shafie, Shahrul Anuar Mohd Sah, Aini Hasanah Abdul Mutalib and Nik Fadzly. (2017). General perceptions and awareness level among local residents in Penang island toward bats conservation efforts. Tropical Life Sciences Research 28(2):31–44. https://doi.org/10.21315/tlsr2017.28.2.3.

      [9] Burke, A. M. (2017). Effects of exposure to environmental groups on student awareness of environmental issues and their desire to be locally involved. Applied Environmental Education & Communication, 16(3), 157-170.

      [10] Boaitey, A., Goddard, E., & Hailu, G. (2018). Conserving Biodiversity in Farm Animals: Do Farmer and Public Biodiversity Knowledge and Awareness Matter?. Society & Natural Resources, 31(8), 960-976.

      [11] Macovei, O. I. (2015). Applying the Theory of Planned Behavior in Predicting Pro-environmental Behaviour: The Case of Energy Conservation. Acta Universitatis Danubius: Oeconomica, 11(4).

      [12] Ham, M., Jeger, M., & Frajman Ivković, A. (2015). The role of subjective norms in forming the intention to purchase green food. Economic research-Ekonomska istraživja, 28(1), 738-748.

      [13] Hsiao, C. H., & Tang, K. Y. (2015). Investigating factors affecting the acceptance of self-service technology in libraries: The moderating effect of gender. Library Hi Tech, 33(1), 114-133.

      [14] Eurobarometer, F. 379 (2013) Attitudes towards Biodiversity. Report. European Commission, Directorate-General for Environment and Directorate-General for Communication. Available online: http://ec.europa.eu/ index_en.htm.

      [15] Report on Baseline Survey of Biodiversity Awareness. (2010). COMHAIRLE NAN EILEAN SIAR. Available online: from http://www.cne-siar.gov.uk/biodiversity/.

      [16] Heritage, S. N. (2009). National baseline survey of biodiversity awareness and involvement. Scottish Natural Heritage Commissioned Report No. 334. Available online: http://www.snh.gov.uk/.

      [17] Buijs, A. E., Fischer, A., Rink, D., & Young, J. C. (2008). Looking beyond superficial knowledge gaps: Understanding public representations of biodiversity. The International Journal of Biodiversity Science and Management, 4(2), 65-80.

      [18] Soga, M., Gaston, K. J., Yamaura, Y., Kurisu, K., & Hanaki, K. (2016). Both direct and vicarious experiences of nature affect children’s willingness to conserve biodiversity. International journal of environmental research and public health, 13(6), 529.

      [19] Tabachnick, B.G. (2015). Using Multivariate Statistics 6th Edition. California State University.

      [20] Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.

      [21] Prokop, P., FanÄoviÄová, J., & Kubiatko, M. (2009). Vampires are still alive: Slovakian students' attitudes toward bats. Anthrozoös, 22(1), 19-30.

      [22] Torkar, G., Mohar, P., Gregorc, T., Nekrep, I., & Adamic, M. H. (2010). The Conservation Knowledge and Attitudes of Teenagers in Slovenia toward the Eurasian Otter. International journal of environmental and science education, 5(3), 341-352.

      Mobley, C., Vagias, W. M., & DeWard, S. L. (2010). Exploring additional determinants of environmentally responsible behavior: The influence of environmental literature and environmental attitudes. Environment and Behavior, 42(4), 420-447
  • Downloads

  • How to Cite

    Jalil, N. J., & Sharif, Z. M. (2018). Factors Affecting the Awareness of Biodiversity Conservation Among Students in Malaysia Private University. International Journal of Engineering & Technology, 7(4.35), 791-795. https://doi.org/10.14419/ijet.v7i4.35.23109