The Studying the Components of Social Capital and its Relationship with the Social Happiness in Iranian Students

  • Abstract
  • Keywords
  • References
  • PDF
  • Abstract

    The concept of social capital, due to its nature and content, is associated with almost all the issues in the human, social and health fields. On the other hand, the role of happiness and joy in mental health, physical health, and social inclusion are very important in the field of health. The purpose of this study was to investigate the components of social capital and its relation with social happiness of students in Kermanshah University of Medical Sciences in 2017. This study is descriptive-correlational. The research population consisted of 450 students in Kermanshah University of Medical Sciences in 2017who were selected by cluster sampling. Bullen& Onyx Standard Social Capital Questionnaire and Oxford Happiness Questionnaire (OHQ) were used to collect data. Data were analyzed using descriptive and inferential statistics (Pearson correlation coefficient). Data analysis was performed using SPSS-23 software. In this research, social capital score was 3.17 ± 0.45 according to the students' score and the mean score of the social happiness was 3.68 ± 0.14. There was a positive and significant relationship between two variables of social capital and social happiness of students (r=0.423). Among the social capital fields, the variables of the value of life, trust, and security had the most and the least relationship with the overall social happiness. Social capital and its aspects have a direct and significant relationship with the social happiness; therefore, with increasing the social capital, the level of social happiness increases.



  • Keywords

    Social Capital, Social Happiness, Students.

  • References

      [1] Nezafati, N.; Khosheykal, M.; Davoodi, M. (2012). “Social CRM and offering a conceptual framework to apply CRM2.00 systems in banking”. Fourth International Conference on the Marketing of Banking Services. Tehran, Center for Financial Services Marketing.

      [2] Brian Wright, Michael Smith, Richard Little (2007). “World Policy Issues”. Translated by: Seyed Mohammad Kamal Sarvarian. Tehran, Strategic Studies Institute.

      [3] Ziaei Parvar, H. (2007). “Soft War (media warfare, special ed.)”. Tehran, Abrare Moaser cultural institute for international studies and researches.

      [4] Trainor, K. J. (2012). “Relating social media technologies to performance: A capabilities-based perspective”. Journal of Personal Selling and Sales Management, 32(3), 317–331.

      [5] Jim Jacoby, (2007). “CRM and Social Media: Maximizing Deeper Customer Relationships”. 2o40m951ec8b93.html

      [6] Hanna, R., Rohm, A., & Crittenden, V. L. (2011). “We're all connected: The power of the social media ecosystem”. Business Horizons, 54(3), 265–273.

      [7] Synthesi- “Social CRM made it easy taking customer engagement to a whole new level”- 2010

      [8] Greenberg, P. (2010). “The impact of CRM 2.0 on customer insight”. Journal of Business and Industrial Marketing, 25(6), 410–419.

      [9] Melville, N., Kraemer, K., & Gurbaxani, V. (2004). “Review: Information technology and organizational performance: An integrative model of IT business value”. MIS Quarterly,28(2), 283–322.

      [10] Mithas, S., Ramasubbu, N., & Sambamurthy, V. (2011). “How information management capability influences firm performance”. MIS Quarterly, 35(1), 237–256.

      [11] Nath, P., Nachiappan, S., & Ramanathan, R. (2010). “The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view”. Industrial Marketing Management, 39(2), 317–329.

      [12] Rainie, L., Purcell, K., & Smith, A. (2011). “The social side of the internet”. Washington, DC: Pew Internet & American Life Project (Retrieved from

      [13] McLuhan, M. (1964). “Understanding the media: The extension of man [Book]”. Retrieved from

      [14] Eysenbach, G. Medicin 2.0: “Social Networking, Collaboration, Participation, Apomediation, and Openness”. Journal of Medical Internet Research 2008; 10(3): e22.

      [15] Bob Mathew Design Science, Inc.140 Pine Avenue 4th floor

      [16] McDonald, M., & Mouncey, P. (2009). “Marketing accountability: How to measure marketing effectiveness”. London: Kogan.

      [17] Ambler, T. (2003). “Marketing and the bottom line: Creating the measures of success (2nd ed.)”. London: Financial Times/Prentice Hall.

      [18] Hoffman, D. L., & Novak, T. P. (1996). “Marketing in hypermedia computer mediated environments: Conceptual foundations”. Journal of Marketing, 60(3), 50–68.

      [19] Borders, A. L., Johnston, W. J., & Rigdon, E. E. (2001). “Beyond the dyad: Electronic commerce and network perspectives in industrial marketing management”. 30, 199–205.

      [20] Hallahan, K. (2008). “Organizational-public relationships in cyberspace”. In T. L. Hansen-Horn, & B. D. Neff (Eds.), Public relations: From theory to practice (pp. 46–73). Boston, MA: Pearson.

      [21] Kanter, B. (2009, May). “4 ways social media is changing the non-profit world”. Accessed 15.08.09.

      [22] Kent, M. L. (2008). “Critical analysis of blogging in public relations”. Public Relations Review, 34(1), 32–40.

      [23] Madden, M. (2010). “Older adults and social media”. Washington, DC: Pew Internet and American Life Project. Available from.

      [24] Nielsen. (2009, March). “Global faces and networked places”. Accessed 10.10.09. Taylor, M., & Kent, M. L. (1998). “Building dialogic relationships through the world wide web”. Public Relations Review, 24(3), 321– 334.

      [25] Taylor, M., Kent, M. L., &White, W. J. (2001). “How activist groups are using the Internet to build relationships”. Public Relations Review, 27(3), 263–284.

      [26] Universal McCann. (2008, March). “Power to the people—Wave 3 study on social media trends”. Accessed 10.10.09.

      [27] Bruque, S., Moyano, J., & Eisenberg, J. (2008). “Individual adaptation to IT-induced change: The role of social networks”. Journal of Management Information Systems, 25, 177–206.

      [28] Bryer, T. A., & Zavattaro, S. M. (2011). “Social media and public administration. Administrative Theory & P”.




Article ID: 20371
DOI: 10.14419/ijet.v7i4.7.20371

Copyright © 2012-2015 Science Publishing Corporation Inc. All rights reserved.