Enhancing Competitiveness of Creative Industries: SME in West Sumatra

  • Authors

    • Tafdil Husni
    • Rida Rahim
    • Desyetti .
    • Yurniwati .
    2018-08-24
    https://doi.org/10.14419/ijet.v7i3.30.18428
  • creative industry, competitiveness, market orientation, entrepreneurial orientation, competitive advantage.
  • This research is conducted to identify the competitiveness of creative industries in West Sumatra based on market orientation, entrepreneurial orientation, and competitive advantage. Variables used in this research are competitiveness, market orientation, entrepreneurship orientation, and competitive advantage. The method of collecting primary data are obtained through questionnaires and guided interviews. The primary data used are from survey to small industries and secondary data are from Department of Industrial and Trade Cooperatives (Diskoperindag) and Department of Tourism of West Sumatra. Hypothesis is tested using Partial Least Square (PLS) method. The research found that the increase of competitiveness will be reached if the company has competitive advantage and the manager/owner of creative industry is entrepreneurial-oriented. This entrepreneurial orientation influence competitiveness directly or mediated by competitive advantage. Whereas, market orientation cannot create creative industry’s competitiveness either directly or mediated by competitive advantage.

     

  • References

    1. [1] Indonesia B. Kajian Peningkatan Akses Pembiayaan bagi Industri Kreatif di Indonesia (Sektor Industri Kerajinan). DPUMKM BI. 2015;

      [2] Rahim R, Husni T. PENGEMBANGAN MODEL SENTRA INDUSTRI KREATIF MOTIF KERAJINAN MINANG MELALUI ADAPTABILITY IKM, INOVASI, KEWIRAUSAHAAN DAN KEUNGGULAN KOMPETITIF. J Kaji Manaj Bisnis. 2014;3(02).

      [3] Tambunan T. Ukuran Daya Saing Koperasi dan UKM. J Pus Stud Ind dan UKM. 2008;

      [4] Wicaksono G, Nuvriasari A. Meningkatkan kinerja umkm industri kreatif melalui pengembangan kewirausahaan dan orientasi pasar: Kajian pada peran serta wirausaha wanita di kecamatan moyudan, kabupaten sleman, propinsi diy. J SosioHumaniora. 2012;3(4).

      [5] Baker, W. E., & Sinkula JM. The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. J small Bus Manag. 2009;47(4):443–64.

      [6] Han JK, Kim N, Srivastava RK. Market orientation and organizational performance: is innovation a missing link? J Mark. 1998;30–45.

      [7] Ussahawanitchakit P. Market Orientation and Competitiveness: An Empirical Investigation of Thai SMEs. J Int Bus Econ. 2007;7(3):47–57.

      [8] Kaur, G., & Mantok S. Role Of market Orientation and Competitive Advantage In Firm’s Performance. IJABER. 2015;13(3).

      [9] Safarnia H, Akbari Z, Abbasi A. Review of market orientation & competitive advantage in the industrial estates companies (Kerman, Iran): appraisal of model by Amos Graphics. World J Soc Sci. 2011;1(5):132–50.

      [10] KAMAU GG. Influence of entrepreneurial marketing orientation on competitive advantage among mobile service providers in Kenya. Jomo Kenyatta University of Agriculture and Technology; 2016.

      [11] Zeebaree MRY, Siron RB. The impact of entrepreneurial orientation on competitive advantage moderated by financing support in SMEs. Int Rev Manag Mark. 2017;7(1):43–52.

      [12] Frese M, Brantjes A, Hoorn R. Psychological success factors of small scale businesses in Namibia: The roles of strategy process, entrepreneurial orientation and the environment. J Dev Entrep. 2002;7(3):259–82.

      [13] 13. Yeni YH, Luthan E, Hastini LY, Primasari A. Pemberdayaan Industri Kreatif Sektor Kerajinan di Sumatera Barat melalui Entrepreneurial Marketing; Studi pada UMKM Bordir dan Sulaman. J Apl Manaj. 2014;12(3):478–91.

      [14] Lukas BA, Ferrell OC. The effect of market orientation on product innovation. J Acad Mark Sci. 2000;28(2):239–47.

      [15] Uncles M. Market orientation. SAGE Publications Sage UK: London, England; 2000.

      [16] Narver JC, Slater SF. The effect of a market orientation on business profitability. J Mark. 1990;20–35.

      [17] Kohli AK, Jaworski BJ. Market orientation: the construct, research propositions, and managerial implications. J Mark. 1990;1–18.

      [18] Covin, J. G., & Slevin DP. Strategic Management of Small Firms in Hostile and Benign environments. Strateg Manag J. 1989;10(1):75–87.

      [19] Miller D. The correlates of entrepreneurship in three types of firms. Manage Sci. 1983;29(7):770–91.

      [20] Dess G, Lumpkin GT. Entrepreneurial orientation as a source of innovative strategy. Innov Strateg Process. 2005;1:3–9.

      [21] Greenley GE. Market orientation and company performance: empirical evidence from UK companies. Br J Manag. 1995;6(1):1–13.

  • Downloads

  • How to Cite

    Husni, T., Rahim, R., ., D., & ., Y. (2018). Enhancing Competitiveness of Creative Industries: SME in West Sumatra. International Journal of Engineering & Technology, 7(3.30), 544-548. https://doi.org/10.14419/ijet.v7i3.30.18428