Impact of social media on e-commerce
DOI:
https://doi.org/10.14419/ijet.v7i2.30.13457Published:
2018-05-29Keywords:
Social Media, E-Commerce, Twitter Analytics, Sentiment Analysis.Abstract
Social network has gained remarkable attention in the last decade and as the evolution take place, accessing social network sites such as Twitter, Facebook, LinkedIn, Instagram and YouTube have become very affordable. As a large population uses one or the other social networking site, it has become very convenient for companies to reach their consumers through these sites. The main objective of this project is to identify the role of social media marketing strategy and evaluate its importance over traditional marketing strategy in building brand names and consumer behavior. The dataset on which the study has been carried out consists of a sample of tweets on @SamsungMobile, the quar-terly sales of @Samsung Mobile and the information of its followers on Twitter. The analysis and findings of the study highlighted the geo-graphical distribution of the followers of @Samsung Mobile, the market outreach of the brand, and the relationship between the increase in followers and the quarterly sales of @Samsung Mobile.
References
[1] Schivinski, Bruno, and Dariusz Dabrowski. "The effect of social media communication on consumer perceptions of brands." Journal of Marketing Communications 22.2 (2016): 189-214.
[2] Kaur, Gurpreet. "Social Media Marketing." Asian Journal of Multidisciplinary Studies 4.7 (2016).
[3] "Home". Whatissocialnetworking.com. N.p., 2017. Web. 1 Apr. 2017.
[4] "What Is Social Network?†Computerhope.com. N.p., 2017. Web. 1 Apr. 2017.
[5] Safko, Lon, and K. David. "Brake (2009), the Social Media Bible: Tactics, Tools, and Strategies for Business Success. Hoboken."
[6] Weinberg, Tamar. The new community rules: Marketing on the social web. “O’Reilly Media, Inc.", 2009.
[7] Guide, Social. "Social Media for Business: A Marketer's Guide". Business News Daily. N.p., 2017. Web. 10 Mar. 2017.
[8] "Linkedin". En.wikipedia.org. N.p., 2017. Web. 18 Mar. 2017.
[9] Kallas, Priit. "Top 15 Most Popular Social Networking Sites (And 10 Apps!)". DreamGrow. N.p., 2017. Web. 17 Mar. 2017.
[10] Lee, Clarence, and Shirley Fung. "Online social networks and e-commerce." student paper, TS085: Ethics and Law on the Electronic Frontier, MIT (2007): eight.
[11] Oyza, Icha, and Agwu Edwin. "Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management". Icommercecentral.com. N.p., 2017. Web. 2 Mar. 2017.
[12] Singh, Shamsher, et al. "Role of Social Media Marketing In Brand Building: The New Age Marketing Strategy." International Journal of Scientific Research 5.9 (2017).
[13] "Nodexl". En.wikipedia.org. N.p., 2017. Web. 10 Apr. 2017.
[14] "Gobindbir/Social_Media_Analysis". GitHub. N.p., 2017. Web. Apr. 2017.
[15] Kouloumpis, Efthymios, Theresa Wilson, and Johanna D. Moore. "Twitter sentiment analysis: The good the bad and the omg." Icwsm 11.538-541 (2011): 164.
Harel, David, and Yehuda Koren. "A fast multi-scale method for drawing large graphs." International Symposium on Graph Drawing. Springer Berlin Heidelberg, 2000View Full Article:
How to Cite
License
Authors who publish with this journal agree to the following terms:- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution Licensethat allows others to share the work with an acknowledgement of the work''s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal''s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Accepted 2018-05-29
Published 2018-05-29