Determinants of Attitude Tourist in E-Tourism Usage

  • Abstract
  • Keywords
  • References
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  • Abstract

    This paper examine the influence of five variables on attitude tourist: perceived ease of use, perceived usefulness, self efficacy, domain specific innovativeness, and experience. The analysis attitude tourist toward e-tourism usage gauges the moderating role of e-trust. A sample of 216 tourist of was analyzed using structural equation modeling. Result show that perceived ease of use, perceived usefulness, domain specific inovativeness, and experience significantly influence attitude tourist. E-trust moderates the impact of e-tourism usage. These results entail a better understanding of specificities, with practical actions for addressing their real needs and expectations. The study limitations, implications, along with directions for further research are discussed.




  • Keywords

    Attitude Tourist Determinants; E-Tourism Usage; E-Trust; Structural Equation Modeling.

  • References

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Article ID: 12189
DOI: 10.14419/ijet.v7i4.12189

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