A study on personal information protection behavior in easy payment service: focused on protection motivation theory

  • Authors

    • Jae Hoon Shin
    • Sang Hyun Choi
    2018-04-03
    https://doi.org/10.14419/ijet.v7i2.12.11108
  • Fin-Tec, Easy Payment, Protection Motivation Theory, Personal Information Protection Behavior, Privacy Behaviour

  • Background/Objectives: This paper deals with the easy payment service among fin-Tech, a hot market worldwide.'Fintech' refers to a service that combines 'finance' and 'technology' as it is called, or a company that conducts such services.

    Methods/Statistical analysis: In order to understand the behavior of users of personal information in the simple payment service centered on twenties, I conducted empirical studies using the theory of protection motivation.

    Findings: The perceived vulnerability of the possibility of personal information infringement and the self - efficacy related to self - confidence of being able to keep personal information were found to have a positive effect on privacy behavior. However, the variables of perceived severity did not have a significant effect on privacy behavior.

    Improvements/Applications: it is necessary to conduct research on people of various age groups in future research and to carry out research by selecting detailed items within the simple payment service framework.

     

  • References

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  • How to Cite

    Hoon Shin, J., & Hyun Choi, S. (2018). A study on personal information protection behavior in easy payment service: focused on protection motivation theory. International Journal of Engineering & Technology, 7(2.12), 132-135. https://doi.org/10.14419/ijet.v7i2.12.11108