Influence of User-Generated Content on Promotion of Business

  • Authors

    • A. NavithaSulthana
    • Dr. S.Vasantha
    https://doi.org/10.14419/ijet.v7i4.39.26763

    Received date: January 29, 2019

    Accepted date: January 29, 2019

    Published date: December 13, 2018

  • Promotion of Business, Social Media Platforms and User-Generated Content

  • Abstract

    This paper examines how user-generated content promote the business through social media.The authorreviewed variousliteratures relatedto user-generated content on promotion of business. Based on the reviewsthe researcher developed a proposed conceptual model. The study examines the usefulness of user-generated content from various social media platform. It was found that user-generated contentfacilitatesbrand awareness, buildbrand trust and increase the sale.The advancement of web 2.0 technology which over come traditional one way communication into two way communication using social media. User-generated content (UGC) on social media create and share information among the other online user. In the current era user-generated content is the powerful content where user shares their experience actively in organic form. The term user-generated content indicates, thecontent is created and shared by the user. Consumer generated media or user-generated media created by user are shared, viewed among one user to another user of same interested community.

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  • How to Cite

    NavithaSulthana, A., & S.Vasantha, D. (2018). Influence of User-Generated Content on Promotion of Business. International Journal of Engineering and Technology, 7(4.39), 872-874. https://doi.org/10.14419/ijet.v7i4.39.26763