Customer preferences in car design using kansei engineering and cubic Bezier curve

  • Authors

    • Hidayah W N Advanced Manufacturing Centre, Fakulti Kejuruteraan Pembuatan,Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 DurianTunggal, Melaka, Malaysia.
    • Yahaya S H Advanced Manufacturing Centre, Fakulti Kejuruteraan Pembuatan,Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 DurianTunggal, Melaka, Malaysia.
    • Sihombing H Fakulti Pengurusan Teknologi Dan Teknousahawanan, Blok C Kampus Bandar, Jalan Hang Tuah Melaka, 75300
    • Salleh M. S. Advanced Manufacturing Centre, Fakulti Kejuruteraan Pembuatan,Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 DurianTunggal, Melaka, Malaysia.
    • AbuAbdullah A Advanced Manufacturing Centre, Fakulti Kejuruteraan Pembuatan,Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 DurianTunggal, Melaka, Malaysia.
    https://doi.org/10.14419/ijet.v7i4.20778

    Received date: October 2, 2018

    Accepted date: May 9, 2026

    Published date: December 17, 2018

  • Kansei Engineering, Cubic Bezier Curve, Semantic Differential, Car Design, Kansei Words.

  • Abstract

    This study is focused on fulfilling the customer’s needs and also the organizations’ need to organize their genuine phenomenal awareness to find out the customer outline inclinations before creating a specific item since customer design has turned into the essential worry of the organizations' technique. This study is to recognize and analyze the customers’ preferences through car design by using mathematical con-cept known as Bézier curves. The approach is utilized as a part of the study to distinguish and study the consumer loyalty through the cus-tomer’s preferences in designing a car. The cars are then categorized into two types which City cars and Sedan cars. These categories are controlled by the eight segments of cubic Bézier function. The customer’s preferences towards car design can be denoted through the use of cubic Bézier curves.

  • References

    1. Soewardi, H., & Ken Arum, D. (2018), Redesign of innovative and ergonomic college chair to impove student performance, Internation-al Journal of Engineering & Technology 7 (3.25), 423-431.
    2. Rosli, M.U., Ariffin, M., Sapuan, S., and Sulaiman, S. (2014), Sur-vey of malaysian car owner needs of a car interior, International Journal of Mechanical & Mechatronics Engineering IJMME-IJENS14 (1), 62-69.
    3. Creusen, M.E., & Schoormans, J. (2006), the different roles of prod-uct appearance in consumer choice biographical sketches, The Jour-nal of Product Innovation Management 22, 63-81. https://doi.org/10.1111/j.0737-6782.2005.00103.x.
    4. Khalid, H.M. (2001), towards affective collaborative de-sign. Usability Evaluation and Interface Design 1. 370-374.
    5. Nagamachi, M. (1996), Introduction of Kansei Engineering. Tokyo: Ja-pan Standard Association.
    6. Hekkert, P. (2006), Design aesthetics: Principles of pleasure in prod-uct design, Psychology Science 48 (2), 157-172.
    7. Helander, M.G., and Khalid, H.M. (2009), Citarasa engineering for identifying and analyzing affective product design. In Proc. of the In-ternational Ergonomics Association, Taiwan: International Ergo-nomics Association.
    8. Sheller, M. (2004), Automotive Emotions: Feeling the car. Theory, Cul-ture and Society, 21 (4/5), 221-224. https://doi.org/10.1177/0263276404046068.
    9. Burnett, G., and Irune, A. (2009), “Drivers' quality ratings for switches in cars: assessing the role of the vision, hearing and touch senses,” in Proceddings of the First International Conference on Au-tomotive User Interfaces and Interactive Vehicular Applications, Es-sen, Germany, 21 – 22 Sep 2009, 107-114. https://doi.org/10.1145/1620509.1620530.
    10. Norman, D.A. (2004), “Emotional design: Why we love (or hate) every-day things, NewYork: Perseus Book.
    11. Helander, M.G., and Khalid, H.M. (2006), Customer needs in emo-tional design. International Journal Concurrent Engineering Re-search and Application, 14 (2), 197-206.
    12. Girard, S., and Johnson, H. (2009), Developing affective educational software products: Sorémo, a new method for capturing emotional states, Journal of Engineering Design, 20 (5), 493-510. https://doi.org/10.1080/09544820903158827.
    13. Schifferstein, H.N.J., and Desmet, P.M.A. (2007), the effects of sen-sory impairments on product experience and personal well-being. Ergonomics 50 (12), 2026-2048. https://doi.org/10.1080/00140130701524056.
    14. Elhoseny, M., Tharwat, A., and Hassanien, A.E. (2018), Bézier curve based path planning in a dynamic field using modified genetic algorithm, Journal of Computational Science 25, 339-350. https://doi.org/10.1016/j.jocs.2017.08.004.
    15. Pales, D., and Redl, J. (2015), Bézier curve and its application, Mathematics in Education, Research and Applications, 1, 49-55.
    16. Creusen, M.E.H., and Schoormans, P.L.J. (2005), the different roles of product appearance in consumer choice, Journal of Product Inno-vation Management, 22 (1), 63- 81. https://doi.org/10.1111/j.0737-6782.2005.00103.x.
    17. Dekkers, J. (2010), Application of bézier curves in computer-aided design (bachelor’s thesis). Delf University of Technology, Nether-lands.

  • Downloads

  • How to Cite

    W N, H., S H, Y., H, S., M. S., S., & A, A. (2018). Customer preferences in car design using kansei engineering and cubic Bezier curve. International Journal of Engineering and Technology, 7(4), 4170-4173. https://doi.org/10.14419/ijet.v7i4.20778