University entrepreneurship center identity factors prioritization using TOPSIS method

  • Authors

    • Amin Minouei Universiti Teknologi Malaysia
    • Mohd Zaidi abd Rozan Universiti Teknologi Malaysia
    https://doi.org/10.14419/ijet.v7i3.12252

    Received date: April 28, 2018

    Accepted date: June 28, 2018

    Published date: July 8, 2018

  • Organizational Identity Factors Identification, University Entrepreneurship Center.

  • Abstract

    University Entrepreneurship Center Identity (UECI) is a set of meanings by which a UECI allows itself to be known, and through which it allows people to describe, remember and relate to it. There are many factors stated in many studies related to UECI, but their importance level is not mentioned. In this study, the UECI factors are ranked by using TOPSIS method. A quantitative study was conducted to obtain experts’ views on UECI factors. The UECI factors were prioritized and ranked by using the “Technique for order of Preference by Similarity to Ideal Solution” (TOPSIS) from Multi-Criteria Decision Making (MCDM) method. The result of performing TOPSIS is as a novelty which assists UECI presentation. The high priority factors were introduced as “Innovativeness”, “Industry Interactions”, “Producing Highly Qualified Graduates”, “Proactiveness”, “Attract Entrepreneurial Faculty”, “Teamwork”, “Consulting”, and “Risk Taking”. This study proposes the importance level of UECI factors. At the end, it is recommended to evaluate the effect of UECI perception in different studies which contain university entrepreneurship center identity perception.

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    Minouei, A., & Zaidi abd Rozan, M. (2018). University entrepreneurship center identity factors prioritization using TOPSIS method. International Journal of Engineering and Technology, 7(3), 1325-1331. https://doi.org/10.14419/ijet.v7i3.12252