Determinants of AI Adoption Intention in Credit Risk Management: Evidence from Moroccan Banks
-
https://doi.org/10.14419/5ks3zg51
Received date: January 24, 2026
Accepted date: February 20, 2026
Published date: March 5, 2026
-
Artificial Intelligence; Behavioural Intention; Credit Risk Management; Regulatory Ambiguity; Technology Acceptance Model -
Abstract
This research examines the behavioural intention of Moroccan banking professionals to integrate artificial intelligence (AI) into credit risk management. Utilizing an expanded Technology Acceptance Model (TAM), the study integrates five principal constructs: perceived usefulness, ease of use, explainability, trust, and regulatory ambiguity. Data were collected from 131 credit risk professionals and examined by Partial Least Squares Structural Equation Modeling (PLS-SEM). The model explains 62.7% of the variance in behavioural intention. The results show that perceived usefulness is the most important factor in adoption, while explainability, trust, and ease of use were not statistically significant. Regulatory ambiguity showed a significant positive effect on behavioural intention, highlighting the importance of the regulatory environment in shaping AI adoption decisions. These findings indicate that in the Moroccan banking sector, performance value and legal frameworks are prioritized over usability or transparency. The study provides actionable insights for policymakers and financial organizations aiming to facilitate AI integration in environments sensitive to compliance.
-
References
- Cho JH, Chang SA, Kwon HS, Choi YH, KoSH, Moon SD, Yoo SJ, Song KH, Son HS, Kim HS, Lee WC, Cha BY, Son HY & Yoon KH (2006), Long-term effect of the internet-based glucose monitoring system on HbA1c Reduction and glucose stability: a 30-month follow-up study for diabetes management with a ubiquitous medical care system. Diabetes Care 29, 2625–2631.
- Fauci AS, Braunwald E, Kasper DL & Hauser SL (2008), Principles of Harrison’s Internal Medicine, Vol. 9, 17thedn. McGraw-Hill, New York, NY, pp.2275–2304.
- Kim HS & Jeong HS (2007), A nurse short message service by cellular phone in type-2 diabetic patients for six months. Journal of Clinical Nursing 16, 1082–1087.
- Lee JR, Kim SA, Yoo JW & Kang YK (2007), The present status of diabetes education and the role recognition as a diabetes educator of nurses in korea. Diabetes Research and Clinical Practice 77, 199–204.
- McMahon GT, Gomes HE, Hohne SH, Hu TM, Levine BA & Conlin PR (2005), Web-based care management in patients with poorly controlled diabetes. Diabetes Care 28, 1624–1629.
- Thakurdesai PA, Kole PL & Pareek RP (2004), Evaluation of the quality and contents of diabetes mellitus patient education on Internet. Patient Education and Counseling 53, 309–313.
-
Downloads
-
How to Cite
Jalila , B. ., & Abdellatif, M. . (2026). Determinants of AI Adoption Intention in Credit Risk Management: Evidence from Moroccan Banks. International Journal of Accounting and Economics Studies, 13(2), 392-402. https://doi.org/10.14419/5ks3zg51
