Strategies to Enhance The Adoption of Indonesian HalalCosmetic Products: A Multi-Actor AnalyticNetwork Process ‎Approach

  • Authors

    • Sri Wahyuni Universitas Islam Negeri Sumatera Utara, Sumatera Utara, Indonesia
    • Andri Soemitra Universitas Islam Negeri Sumatera Utara, Sumatera Utara, Indonesia
    • Tuti Anggraini Universitas Islam Negeri Sumatera Utara, Sumatera Utara, Indonesia
    • Muhammad Ramadhan Universitas Islam Negeri Sumatera Utara, Sumatera Utara, Indonesia
    • Yenni Samri Juliati Universitas Islam Negeri Sumatera Utara, Sumatera Utara, Indonesia
    https://doi.org/10.14419/qxx3dx41

    Received date: January 6, 2026

    Accepted date: January 29, 2026

    Published date: February 8, 2026

  • Halal Cosmetics; Halal Supply Chain; Partnership; Digitalization; Marketing Strategy

  • Abstract

    This study aims to analyze the priority of problems, solutions, and strategic pathways for enhancing the adoption of ‎halal cosmetic products in Indonesia through a multi-actor approach involving academics, regulators, and industry practitioners. The challenges faced by the halal cosmetic industry remain largely structural, stemming from both internal factors—such as the insufficient integration of halal compliance, product safety, and efficacy—and external constraints, ‎particularly the high dependence on imported raw materials with unverified halal status. This study employs the Analytic ‎Network Process (ANP) to map interrelationships among key elements and to determine priority levels based on their ‎relative influence. Data were collected through focus group discussions and expert judgments, and subsequently analyzed using a causal network framework. The findings reveal that the most critical issues lie in the weak integration of ‎halal principles within the production process and the reliance on imported raw materials. The most prioritized solutions ‎include inter-institutional halal diplomacy and the strengthening of market-oriented halal research, while the most influential strategic directions are government support for halal research ecosystems, digitalization of business processes, and ‎the development of halal supply chain partnerships. The novelty of this study lies in its integration of a multi-actor analytical framework, the causal mapping of strategic interactions using ANP, and the operationalization of Maqasid al-‎Shāṭibī into an implementable industrial model for the halal cosmetics sector. These findings offer a comprehensive ‎strategic model that can serve as a policy roadmap for the development of the national halal industry‎.

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  • How to Cite

    Wahyuni, S. ., Soemitra, A., Anggraini, T., Ramadhan, M., & Juliati, Y. S. . (2026). Strategies to Enhance The Adoption of Indonesian HalalCosmetic Products: A Multi-Actor AnalyticNetwork Process ‎Approach. International Journal of Accounting and Economics Studies, 13(2), 47-54. https://doi.org/10.14419/qxx3dx41