Characteristics of Marketing Activities of Agricultural‎Enterprises and Sustainable Development: EvidenceFrom ‎Shamukh and Shamkir DistrictsOf Azerbaijan

  • Authors

    • Aida Zakir Gizi Gasimova Associate Professor, Azerbaijan State Agricultural University
    • Vafa Ganbar Gizi Mammadova Associate Professor, Azerbaijan State Agricultural University
    • Arifa Arif Gizi Hasanova Senior lecturer, Azerbaijan State Agricultural University
    • Gulnara Zeylim Gizi İsmayılova Senior lecturer, Azerbaijan State Agricultural University
    • Hafiza Huseyn Gizi Hajiyeva Assistant, Azerbaijan State Agricultural University
    https://doi.org/10.14419/cdagc515

    Received date: December 29, 2025

    Accepted date: January 20, 2026

    Published date: February 10, 2026

  • Marketing Activity; Agriculture; Agro-Industrial Complex; Agro-Marketing; Sustainable Development; ‎Production

  • Abstract

    The research paper examines the characteristics of agriculture within the context of the economy's ‎agro-industrial complex. It identifies the purpose of agricultural marketing, its nature, and its main ‎problems. The paper aims to fill the gaps regarding the detailed composition of agricultural ‎marketing and enhance the theory through actual research on marketing actions for the ‎sustainable development of agricultural enterprises. The analysis employs the 4P marketing model, ‎focusing on peasant farms in Azerbaijan's Samukh and Shamkir regions. A comparative ‎assessment of key production indicators within these peasant economies is conducted. Based on ‎the findings, the paper identifies the strengths and weaknesses of current marketing practices, ‎offering recommendations for their effective implementation‎.

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    Gasimova, A. Z. G. ., Mammadova, V. G. G. ., Hasanova, A. A. G. ., İsmayılova , G. Z. G. ., & Hajiyeva, H. H. G. . (2026). Characteristics of Marketing Activities of Agricultural‎Enterprises and Sustainable Development: EvidenceFrom ‎Shamukh and Shamkir DistrictsOf Azerbaijan. International Journal of Accounting and Economics Studies, 13(2), 55-63. https://doi.org/10.14419/cdagc515