Circular Economy in Retail Spaces: Behavioral Drivers Of Mall ‎Selection in Malaysia

  • Authors

    • Aminath Shina School of Marketing and Management, Asia Pacific University of Technology and Innovation, Malaysia. Jalan Teknologi 5, Taman ‎Teknologi Malaysia, 57000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
    • Ling Chai Wong Labuan Faculty of International Finance, Universiti Malaysia Sabah, Malaysia. Menara UMS Kampus Antarabangsa Labuan, 87000 ‎Labuan, Wilayah Persekutuan Labuan
    • Rohizan Ahmad School of Marketing and Management, Asia Pacific University of Technology and Innovation, Malaysia. Jalan Teknologi 5, Taman ‎Teknologi Malaysia, 57000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
    • Poh Kiong Tee School of Marketing and Management, Asia Pacific University of Technology and Innovation, Malaysia. Jalan Teknologi 5, Taman ‎Teknologi Malaysia, 57000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
    • Halina Hasim School of Marketing and Management, Asia Pacific University of Technology and Innovation, Malaysia. Jalan Teknologi 5, Taman ‎Teknologi Malaysia, 57000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
    • Siao Fui Wong Modul School of Tourism and Hospitality Management, Nanjing, International Hospitality and the Dietary Culture College, Nanjing Tech ‎University, Pujiang Institute. No.9 Lixue Road, Lishui District, Nanjing, 211222 Jiangsu, China
    https://doi.org/10.14419/jwpefg44

    Received date: December 5, 2025

    Accepted date: January 12, 2026

    Published date: January 24, 2026

  • Circular Economy (CE); Sustainability; Consumer Behavior; Recycling; Upcycling; Waste Management

  • Abstract

    Kuala Lumpur's retail sector, with revenue reaching $142.5 billion in August 2023, includes over 20 large shopping malls integrating Circular Economy (CE) practices to enhance sustainability. CE focuses on minimizing waste and maximizing resource efficiency through reusing, ‎recycling, and composting. This study examines the impact of CE initiatives on consumer behavior in these malls, utilizing primary data ‎from 614 respondents across 9–10 high-traffic malls. The research measures consumer awareness, preferences, engagement, loyalty, and ‎satisfaction with CE practices. Preliminary findings indicate that consumer awareness, engagement, and satisfaction significantly influence ‎mall selection, while preferences and loyalty show negligible impact. Applying the Theory of Planned Behavior, the study highlights the ‎importance of promoting environmental benefits, consumer responsibility, and empowering consumers through education and accessible ‎participation options. This research offers critical insights for mall developers, retailers, and policymakers, aiding them in aligning strategies ‎with growing consumer inclinations towards sustainability. By focusing on Kuala Lumpur, the study contributes a regional perspective to ‎the global discourse on sustainable retail, fostering a more environmentally responsible retail environment.

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    Shina, A. ., Wong, L. C., Ahmad, R. ., Tee, P. K., Hasim, H., & Wong, S. F. (2026). Circular Economy in Retail Spaces: Behavioral Drivers Of Mall ‎Selection in Malaysia. International Journal of Accounting and Economics Studies, 13(1), 436-445. https://doi.org/10.14419/jwpefg44