Transforming Technology Towards Green Mobility: The Mediating Effect of Attitude on Consumers’Purchase Intention

  • Authors

    • Nowshath bee A Ph.D. Full-Time Research Scholar, Department of Commerce, School of Social Sciences and Languages (SSL), Vellore Institute of Tech‎nology, Vellore- 632014, Tamil Nadu, India
    • Muthumeenakshi M Associate Professor, Department of Commerce, School of Social Sciences and Languages (SSL), Vellore Institute of Technology, Vel-‎lore- 632014, Tamil Nadu, India‎
    https://doi.org/10.14419/xm76rp52

    Received date: December 5, 2025

    Accepted date: December 30, 2025

    Published date: January 28, 2026

  • Consumer Attitude; Environmental Sustainability; Green Mobility; Green Technology; Transforming Technology; and Purchase Intention

  • Abstract

    As the world moves towards more sustainable transportation, electric two-wheelers are becoming viable alternatives to traditional vehicles, ‎particularly in developing nations. This research investigates the transforming technology towards green mobility factors influencing con-‎sumers' purchase intention with reference to the Vellore district, using Behavioural Science and Technology Adoption theories to identify ‎four key influencing factors: environmental concern, perceived economic benefits, social influence, and charging infrastructure. In this study, ‎a structured questionnaire was used and surveyed, in which 99 respondents were collected, and advanced statistical analysis (PLS-SEM) ‎was conducted. The study's results indicated that economic benefits and social influence had a significant impact on purchase intentions, ‎whereas environmental concerns and charging infrastructure had a minor effect on purchasing decisions. Nonetheless, charging infrastruc-‎ture influences consumer views towards electric scooters, even if those perceptions may not convert into actual purchase intentions. Accord-‎ing to the study's findings, economic benefits and social influences outweigh environmental motivations in consumer purchasing decisions ‎in the Vellore district. These findings are useful for governments, manufacturers, and marketers seeking to increase electric vehicle adoption, ‎as they suggest that efforts should be prioritized on economic incentives and infrastructure development over environmental benefits. In ‎addition, the study identifies prospective topics for further managerial and practical implementations of the findings.

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  • How to Cite

    A, N. bee, & M, M. (2026). Transforming Technology Towards Green Mobility: The Mediating Effect of Attitude on Consumers’Purchase Intention. International Journal of Accounting and Economics Studies, 13(1), 546-554. https://doi.org/10.14419/xm76rp52