Quantum Computing Drives Innovation in Business Intelligence Across Marketing and Finance through Systematic Review and Strategic Foresight
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Keywords:
Quantum computing; business intelligence; marketing analytics; financial forecasting, systematic review, strategic foresight, hybrid quantum modelsAbstract
The emerging quantum computing technology (QC) transforms business intelligence by creating new methods for marketing and finance to use data in their decision-making processes. This research combines a systematic literature review with a meta-analysis of 26 peer-reviewed articles spanning from 2014 to 2025 to show how quantum computing improves predictive analytics and customer segmentation and sentiment analysis, portfolio optimization, and risk modeling. The research uses PRISMA guidelines together with strategic foresight tools to detect how hybrid quantum-classical systems replace classical models by delivering exponential speed and accuracy, and scalability benefits. The research demonstrates that QSVM, QAOA, and quantum-enhanced neural networks serve as primary methodologies to create real-time, emotionally intelligent, highly adaptive decision systems. The thematic analysis, together with conceptual mapping, shows that quantum tools are converging into a unified interdisciplinary space that combines marketing with finance and supply chains and pricing strategies. The study reveals important research deficiencies in multilingual datasets as well as benchmarking and ethical readiness, and suggests a strategic integration plan for global implementation by 2030. The research demonstrates that quantum computing represents a strategic capability that enables future-ready data-driven enterprises to enter a new business intelligence era based on quantum resilience.
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