Investigating The Factors Affecting The Adoption of Solar Energy: A Synthesis of TAM ‎and TPB among Households

  • Authors

    • Shampy Dubey Mittal School of Business, Lovely Professional University, Punjab, India https://orcid.org/0009-0004-7794-7646
    • Kirti Chanakya National Law University, Patna
    • Rupinder Katoch Mittal School of Business, Lovely Professional University, Punjab, India https://orcid.org/0000-0003-3191-7930
    • Muzzamil Rehman Mittal School of Business, Lovely Professional University, Punjab, India
    • Prabhjeet Kaur Mittal School of Business, Lovely Professional University, Punjab, India
    https://doi.org/10.14419/j64ps364

    Received date: November 1, 2025

    Accepted date: November 24, 2025

    Published date: December 4, 2025

  • Solar Energy Adoption; Technology Acceptance Model (TAM); Theory of Planned Behavior ‎‎(TPB); Behavioral Intention, Renewable Energy; Household Adoption

  • Abstract

    The demand of going green with green energy in the global context has risen the significance ‎of household behavioral aspects towards utilization of solar energy. The infrastructural ‎difficulties and behavioral obstacles have influenced the demand of sustainable energy ‎alternatives. Residential areas are adopting solar energy systems as an unconventional energy ‎source. To examine the effects behavioral and technological factors on the adoption of solar ‎energy systems at the household level. In this research, the quantitative method was used and ‎was based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior ‎‎(TPB). The model aimed at analyzing the extent to which Solar Perceived Usefulness (SPU), ‎Perceived Ease of Use (PEU), Attitude (A), Subjective Norm (SN) and Perceived Behavioral ‎Control (PBC) had significant effects on Behavioral Intention to Adopt Green Energy ‎‎(BIAGE) and Use Behavior (UB) among households. SmartPLS was used to test the structural ‎model utilizing the data which was gathered in households in the state of Bihar. The results of ‎the empirical studies showed that the Attitude, Subjective Norm, and Perceived Behavioral ‎Control had a strong impact on the Behavioral Intention that further influenced the Use ‎Behavior. Furthermore, it was discovered that Perceived Ease of Use and Solar Perceived ‎Usefulness positively and significantly affected Attitude and Behavioral Intention account 36.1 ‎percent. The results support the integrative potentials of TAM and TPB in explaining the ‎behavior intentions of adopting solar energy. Through the research work, a contribution has ‎been made to the extant discourse on the energy shifts to sustainability, with the social ‎influence, attitudinal positivity and perception and control of behavior all playing a composite ‎role toward establishing the intent towards household adoption‎.

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    Dubey, S., Kirti, Katoch, R., Rehman , M. ., & Kaur , P. . (2025). Investigating The Factors Affecting The Adoption of Solar Energy: A Synthesis of TAM ‎and TPB among Households. International Journal of Accounting and Economics Studies, 12(8), 96-108. https://doi.org/10.14419/j64ps364