From Campus to Career: How Emerging Technology Influences Placement Outcomes ‎through The Student Preparedness and Confidence

  • Authors

    • Karthik B Ph.D. (IPT) Research Scholar, VIT Business School, Vellore Institute of Technology, Vellore
    • Sathish A S Professor, VIT Business School, Vellore Institute of Technology, Vellore
    https://doi.org/10.14419/wejbjz02

    Received date: October 17, 2025

    Accepted date: November 29, 2025

    Published date: December 7, 2025

  • Emerging Technology; Student Preparedness; Student Confidence; Placement Outcome; Higher ‎Education Employability

  • Abstract

    Purpose: The study aims to investigate how emerging technology is vital for gaining a ‎competitive advantage in student placement outcomes in the universities of Tamil Nadu. ‎

    Approach: The conceptual framework of the research is based on various technological factors ‎adapted from human capital theory and social cognitive theory, which contribute to the outcome. ‎The relationship examines the mediating effects of student preparedness and confidence within ‎the model. A sample of 402 students from different private universities in Tamil Nadu was ‎surveyed using a pretested questionnaire. The empirical validation of the framework and analysis ‎was done using smart PLS structural equation modelling. The research also investigates how age ‎and gender act as moderators to better understand the various impacts of technology-enhanced ‎learning.

    Result: Student preparedness strongly predicts student confidence, boosting placement success. ‎These findings offer theoretically and practically valuable insights that can guide university ‎administrators, policymakers, and corporate recruiters in enhancing graduate employability in an ‎increasingly digital educational landscape‎.

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    B, K., & A S, S. (2025). From Campus to Career: How Emerging Technology Influences Placement Outcomes ‎through The Student Preparedness and Confidence. International Journal of Accounting and Economics Studies, 12(8), 174-182. https://doi.org/10.14419/wejbjz02