Harnessing e-Business Applications for Competitive Advantage: A Structural Equation ‎Modeling Approach to Operational Excellence In Emerging Markets

  • Authors

    • Bakhodir Abdullaev Accounting and Management Department, Andijan State Technical Institute, Uzbekistan
    • Martabahon Dadajonova. Accounting and Management Department, Andijan State Technical Institute, Uzbekistan
    • Gulchehra Sativaldiyeva Accounting and Management Department, Andijan State Technical Institute, Uzbekistan
    • Zelalem Meraf Wolde Department of Statistics, Injibara University, Injibara, Ethiopia
    https://doi.org/10.14419/dfqqe346

    Received date: October 10, 2025

    Accepted date: November 14, 2025

    Published date: November 28, 2025

  • E-Business; Structural Equation Modeling (SME); Electronic Business Application (EBA); ‎Departmental Collaboration; Collaborative Technology; Operational Excellence

  • Abstract

    To increase efficiency, coordination, and competitiveness in the face of rapid digital ‎transformation, organisations in emerging economies are adopting electronic business applications ‎more and more. However, their full impact can only be achieved when they are backed by robust ‎interdepartmental collaboration that promotes operational excellence and long-term performance. ‎By encouraging Departmental Collaboration, this study examines how Electronic Business ‎Applications (EBAs) might promote operational excellence in Uzbekistan's fast-food sector. ‎Using information gathered from 523 managerial respondents who represent the top chains, such ‎as Evos, KFC, and Oqtepa Lavash, the study uses structural equation modelling, or SEM, to ‎confirm the connections between EBA integration, teamwork, and operational effectiveness. The ‎results show that through fostering greater interdepartmental cooperation, EBA integration, ‎interaction, and coordination are the elements that directly and indirectly support operational ‎excellence. The correlation and regression analyses showed a substantial positive association (r = ‎‎0.831, p < 0.001), and factor analysis revealed that three basic components, EBA, teamwork, and ‎operational excellence, explain 65.99% of the total variation. The data demonstrates that the ‎creation of an effective digital integration and cooperative practices together creates a foundation ‎for competitive advantage in new markets. By linking the Resource-Based View (RBV) and ‎Collaborative Technology Theory, this research gap bridges the digital transformation gap in ‎Uzbekistan's service sector and explains how technology-mediated collaboration fosters ‎organisational agility and excellence. To achieve sustainable competitiveness in the evolving ‎digital economy, the report suggests investing in integrated EBAs, strengthening collaborative ‎cultures, and improving digital skills‎.

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  • How to Cite

    Abdullaev, B., Dadajonova., M., Sativaldiyeva , G. . ., & Meraf Wolde, Z. . (2025). Harnessing e-Business Applications for Competitive Advantage: A Structural Equation ‎Modeling Approach to Operational Excellence In Emerging Markets. International Journal of Accounting and Economics Studies, 12(7), 769-779. https://doi.org/10.14419/dfqqe346