App-Enabled Consumer Value and Economic Behaviour of ‎ITWorkers in Online Food Delivery Platforms

  • Authors

    • Madhuritha M Research Scholar, Department of Commerce, Alagappa University, Karaikudi
    • Dr. G. Nedumaran Professor, Department of Commerce, Alagappa University, Karaikudi
    • Akhila KH Assistant Professor, Department of Business Administration, St.Francis De Sales College, Bangaluru
    • Muthuveni M Research Scholar, Department of Commerce, Alagappa University, Karaikudi
    • Aishwarya V. Research Scholar, Department of Commerce, Alagappa University, Karaikudi
    https://doi.org/10.14419/xvyww487

    Received date: October 9, 2025

    Accepted date: November 12, 2025

    Published date: November 19, 2025

  • OFDA; Software Employees; TAM; Chennai; Attractive Design; Loyalty; Society

  • Abstract

    In the digital era, there is a deprivation in time for preparation as well as consumption of meals amongst the tech-savvy employees. ‎The software industry is an evergreen sector where employees are busy with their schedules and do not have time to consume ‎healthy food for their dining. The evolution of OFDA supports such a populace to intake their food at the appropriate time without ‎moving from their place. The present study investigated the impact of OFDA across the IT sectors through examining the role of ‎OFDA in the routine of IT professionals in Chennai, investigating the impact of OFDA technologies on IT employees, and exploring ‎the factors associated with the intention to use OFDA. In addition, the beneficiaries of utilizing OFDA are illustrated. The study ‎implements TAM for determining the PEOU and PU of OFDA amongst IT professionals. A mixed methodology research approach ‎was applied, and data were collected from 100 employees and 5 experts using a purposive sampling technique with the aid of a structured ‎questionnaire and interview questions. The collected qualitative data were scrutinized using a thematic approach, while quantitative ‎data were analyzed using the SPSS tool version 23 package through performing ANOVA and correlation analysis. The outcomes of the ‎study revealed that the convenience, efficiency, time saving, fast delivery, and variety of food impact the employees to adopt the ‎application in their daily routine. Furthermore, discovered the determinants to improve their intention to use OFDA effectively. ‎Overall, the study recommends effective implementation of OFDA with high ethical values, attractive design, and loyalty for the ‎benefit of organizations and society‎.

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    M, M., Nedumaran , D. G. ., KH , A. ., M, M. ., & V., A. . (2025). App-Enabled Consumer Value and Economic Behaviour of ‎ITWorkers in Online Food Delivery Platforms. International Journal of Accounting and Economics Studies, 12(7), 575-584. https://doi.org/10.14419/xvyww487