The Effect of Unpleasant Experiences and Place Attachment ‎on Relationship Continuity, Intention to Use Sharia Swimming ‎Pool

  • Authors

    • Azhar Alam Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Indonesia
    • Nurur Rahmah Fitria Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Indonesia
    • Nadhirah Nordin Faculty of Islamic Contemporary Studies, Universiti Sultan Zainal Abidin, Malaysia
    • Ihtisham Ullah Strategic Research Institute, Asia Pacific University of Technology and Innovation, Malaysia
    https://doi.org/10.14419/jc0v7c49

    Received date: September 27, 2025

    Accepted date: November 21, 2025

    Published date: December 3, 2025

  • Unpleasant Experience; Place Attachment; Relationship Continuity Intention; Sharia Swimming Pool; Muslim Consumer Behavior; Halal Tour-‎Ism.

  • Abstract

    This study analyzed the effects of unpleasant experiences in conventional swimming pools and place attachment on the intention to use ‎Sharia swimming pools. The study addresses the relevance of understanding Muslim consumer behavior in the growing halal recreation ‎sector, particularly as negative experiences, such as misalignment with religious values‎, lead to the seeking of alternative facilities that uphold sharia principles. The research aims to examine how these unpleasant experiences and the emotional and functional bonds (place attachment) influence users’ intentions to continue utilizing sharia swimming pools. Employing a ‎quantitative approach with Structural Equation Modelling-Partial Least Squares (SEM-PLS), data were collected from 105 respondents ‎who are users or prospective users of sharia swimming pools. The results demonstrate that unpleasant experiences in conventional pools ‎significantly increase the intention to switch to sharia swimming pools (path coefficient = 0.405). At the same time, place attachment ‎also positively and significantly affects relationship continuity intention (path coefficient = 0.411). Furthermore, a strong correlation was ‎found between unpleasant experiences and place attachment (path coefficient = 0.774). The findings suggest that both negative experiences and strong place attachment are critical drivers of loyalty and sustained use of sharia-compliant facilities. The practical implication is that managers of sharia swimming pools should prioritize service quality and address users' emotional and spiritual needs to foster long-term relationships.

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    Alam, A., Fitria, N. R. ., Nordin, N. ., & Ullah, I. . (2025). The Effect of Unpleasant Experiences and Place Attachment ‎on Relationship Continuity, Intention to Use Sharia Swimming ‎Pool. International Journal of Accounting and Economics Studies, 12(8), 1-8. https://doi.org/10.14419/jc0v7c49