Analyzing The Impact of Motivational Drivers on User ‎Satisfaction in Online Gaming, with The Mediating Factor User ‎Addiction

S. Dilli  Rani; K.  Selvasundaram

doi:10.14419/dswtfj91

Article Summary Abstract References Full Article How to cite

Authors
- S. Dilli Rani Department of Commerce - Corporate Secretaryship and Accounting & Finance, SRM Institute of Science and Technology, ‎Kattankulathur, Tamil Nadu 603 203, India
- K. Selvasundaram Department of Commerce - Corporate Secretaryship and Accounting & Finance, SRM Institute of Science and Technology, ‎Kattankulathur, Tamil Nadu 603 203, India
https://doi.org/10.14419/dswtfj91

Received date: September 4, 2025

Accepted date: September 17, 2025

Published date: October 19, 2025
Online Games; User Addiction; User Satisfaction; Rationality Theory
Abstract

This study explores the impact of gaming motivations on user satisfaction through the mediating factor of user addiction in online gaming. ‎Immersion, achievement, escapism, socialization, competition, cognition, and earning, seven motivational factors used as independent ‎factors and analyzed. These factors were used as a first order construct and were studied under a second order construct motivational factor ‎a second order construct. Data were collected using snowball sampling techniques from 272 online gamers, and mediation analysis was ‎performed to test the proposed model. The findings reveal that while motivational factors were directly influencing satisfaction, addiction ‎acts as a mediating mechanism that reinforces this impact. Through Rationality Addiction Theory, the outcomes suggest that players ‎integrate addictive engagement as part of their satisfaction-maximization. The research further highlights wider economic and policy ‎implications, specifically the role of motivational factors in industrial revenue models and the need for sensible gaming structures to balance ‎user satisfaction and societal well-being‎.
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Rani , S. D. ., & Selvasundaram, K. . (2025). Analyzing The Impact of Motivational Drivers on User ‎Satisfaction in Online Gaming, with The Mediating Factor User ‎Addiction. International Journal of Accounting and Economics Studies, 12(6), 718-727. https://doi.org/10.14419/dswtfj91
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Analyzing The Impact of Motivational Drivers on User ‎Satisfaction in Online Gaming, with The Mediating Factor User ‎Addiction

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