From Algorithms to Advice: Exploring The Evolution and ‎The Future of Robo-Advisory in India

  • Authors

    • Dr. Keren Kirit Khambhata Assistant Professor, Auro University, Surat,‎ India
    • Ms. Ananya Mistry Fountainhead School, Surat
    • Ms. Yomika Khurana Fountainhead School, Surat
    • Dr. Pratha Jhala Assistant professor, Department of Business and Industrial Management, Veer Narmad ‎South Gujarat University, Surat, India
    • Dr. Ritesh Khatwani Symbiosis Institute of Business Management, Symbiosis International (Deemed ‎University) (SIU), Pune, India
    https://doi.org/10.14419/84xa0w33

    Received date: August 23, 2025

    Accepted date: October 7, 2025

    Published date: November 9, 2025

  • Robo-Advisors; Fintech; Millennials; Banking; Wealth Management

  • Abstract

    This study explores the evolution and future of robo-advisory services within India's wealth management sector. The purpose is to examine the current state, penetration potential, and regulatory landscape of these algorithm-driven financial platforms. Adopting a qualitative approach, the research gathers insights from industry experts through semi-structured interviews to address key questions about the market's drivers, challenges, and future trajectory. The results indicate that the robo-advisory segment in India possesses significant growth potential, fueled by rising smartphone usage and a tech-savvy demographic. Experts identify a hybrid model, which combines digital automation with human expertise, as the most promising future direction. The findings also suggest a trend towards mergers and acquisitions between traditional financial firms and robo-advisory startups. However, challenges such as the difficulty in providing ultra-customized advice and the need for stricter regulatory norms to prevent fraud and ensure investor protection were highlighted. The study concludes that while robo-advisors are set to expand financial inclusion and disrupt traditional wealth management in India, their sustainable growth will depend on the adoption of hybrid service models and the development of a robust regulatory framework that balances innovation with consumer safety.

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  • How to Cite

    Khambhata , D. K. K. ., Mistry, M. A. ., Khurana , M. Y. ., Jhala, D. P. ., & Khatwani , D. R. . (2025). From Algorithms to Advice: Exploring The Evolution and ‎The Future of Robo-Advisory in India. International Journal of Accounting and Economics Studies, 12(7), 341-345. https://doi.org/10.14419/84xa0w33