Enhancing Business Strategies Through An Evaluation of The ‎Investment Climate and Tourism Potential in CALABARZON

  • Authors

    • Elroy Joseph PhD Valdez Batangas State University
    https://doi.org/10.14419/1dcfdn75

    Received date: August 13, 2025

    Accepted date: October 8, 2025

    Published date: October 17, 2025

  • Business Performance Strategies; Investment Climate; Tourism Potential

  • Abstract

    This study evaluates the investment environment and tourism potential of CALABARZON, a rapidly developing region in the Philippines. ‎With its growing popularity as a tourist destination, the research examines how investment conditions enhance the region’s appeal. It focuses-‎es on the connection between investment opportunities and tourism growth, particularly how strategic investments can promote sustainable ‎economic development, increase job opportunities, and improve the experiences of both tourists and residents. A descriptive research design ‎was used to assess CALABARZON's current status of investment and tourism. Data were gathered through a standardized survey questionnaire, collecting both quantitative and qualitative inputs from various stakeholders, including local government officials, tourists, and ‎residents. Most respondents were young, unmarried women with college degrees and average income levels. The findings reveal that while ‎CALABARZON is a moderately popular destination, there remains significant potential for growth. Survey results indicate that a strong ‎investment climate enhances tourism by supporting better infrastructure, services, and marketing. These findings offer both academic ‎insights and practical guidance for investors, business leaders, and policymakers. The study concludes with recommendations for building an ‎inclusive and thriving economy by leveraging CALABARZON’s natural, cultural, and economic assets for long-term development‎.

  • References

    1. Afram, G. G., & Salvi Del Pero, A. (2012). Nepal’s investment climate: Leveraging the private sector for job creation. World Bank. https://doi.org/10.1596/978-0-8213-9465-6.
    2. Akdag, G., & Oter, Z. (2011). Assessment of world tourism geographical perspective and a comparative view of leading destinations in the market. Procedia - Social and Behavioral Sciences, 19, 212–219. https://doi.org/10.1016/j.sbspro.2011.05.126.
    3. Brezovec, A., Peršić, M., & Milohnić, I. (2014). The interdependence of a country’s general and tourism images. In S. Weber & R. Tomljenović (Eds.), reinventing a tourism destination: Facing the challenge (pp. 115–129). Institute for Tourism.
    4. Beugelsdijk, S., & Mudambi, R. (2013). Distance, globalization, and the new firm geography. Global Strategy Journal, 3(1), 5-15.
    5. Cooper, C., Fletcher, J., Gilbert, D., & Wanhill, S. (2011). Tourism: Principles and practice (4th ed.). Addison Wesley Longman Ltd.
    6. COMCEC Coordination Office. (2014). Enabling tourism investment climate: Challenges and prospects for tourism investments in the COMCEC region. COMCEC.
    7. Delgado, M., Porter, M. E., & Stern, S. (2014). Clusters, convergence, and economic performance. Research Policy, 43(10), 1785-1799. https://doi.org/10.1016/j.respol.2014.05.007.
    8. Dupeyras, A., & MacCallum, N. (2013). Indicators for measuring competitiveness in tourism. OECD Publishing. https://doi.org/10.1787/5k47t9q2t923-en.
    9. Dwyer, L., Forsyth, P., & Dwyer, W. 2010. Tourism Economics and Policy. Channel View Publications. https://doi.org/10.21832/9781845417338.
    10. Formica, S., & Uysal, M. (2016). Destination attractiveness based on supply and demand evaluations: An analytical framework. Journal of Travel Research, 44(4), 418–430. https://doi.org/10.1177/0047287506286714.
    11. Gallaud, D. and Torre, A. (2015). Geographical Proximity and Circulation of Knowledge through Inter-Firm Cooperation.
    12. Gouyan, H., Dongwei, H., Chenyang, M. & Donghui, M. (2022). Cultural Proximity, venture capital and firm performance. Borsa Istanbul Review. Vol 22. 975-984. https://doi.org/10.1016/j.bir.2022.07.004.
    13. U.S. Department of State. (2017). Investment climate statement: Philippines. https://www.state.gov/reports/2017-investment-climate-statements/philippines/.
    14. Kotler, P., Bowen, J. T., & Makens, J. C. (2010). Marketing for hospitality and tourism. Pearson Education South Asia.
    15. Macroeconomic Fundamentals and Financial Market. (2016). Retrieved from https://www.onlinefinanceacademy.com/classroom/macroeconomic-fundamentals-financial-markets/.
    16. Marsh, I. (2012). Governance in Australia: Emerging issues and choices. Australian Journal of Public Administration, 61(2), 3–9. https://doi.org/10.1111/1467-8500.00268.
    17. O'Leary, S., & Deegan, J. (2013). People, pace, place: Qualitative and quantitative images of Ireland as a tourism destination in France. Journal of Vacation Marketing, 9(3), 213–226. https://doi.org/10.1177/135676670300900302.
    18. Panasiuk, A. (2014). Tourism Infrastructure as a Determinant of Regional Development.
    19. Pierre, J., & Peters, B. G. (2010). Governance, politics and the state. St. Martin’s Press.
    20. Regional Development Council Region IV-A CALABARZON. CALABARZON Regional Development Plan 2023-2028. chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://pdp.depdev.gov.ph/wp-content/uploads/2023/07/CALABARZON-RDP-2023-2028.pdf.
    21. Saidi, S. (2016). Territorial Attractiveness of the Foreign Direct Investment: Empirical Evidence from Panel Data Analysis for the Case of Tunisia.
    22. Stabler, J., & Goodall, B. (2017). Environmental awareness, action and performance in the Guernsey hospitality sector. Tourism Management, 18(1), 19–33. https://doi.org/10.1016/S0261-5177(96)00095-7.
    23. Tamayo, M. R. B., & Celis, M. I. (2006). Tourism development in Region IV: Employment prospects and opportunities of tourism graduates of Ly-ceum of the Philippines University. Strategic Development Policies and Impact Studies.
    24. The Impact of Culture on Tourism (2012). https://doi.org/10.1787/9789264040731-en.
    25. United Nations Conference on Trade and Development. (2013). Good Governance in Investment Promotion.
    26. UNCTAD. (2010). Tourism Investment and Finance.
    27. What is flora and fauna? (2011). Conserve Energy Future. https://www.conserve-energy-future.com/what-are-flora-and-fauna.php.
    28. Yang, C. L., & Nair, V. (2014). Risk perception study in tourism: Are we really measuring perceived risk? Procedia - Social and Behavioral Scienc-es, 144, 439–444. https://doi.org/10.1016/j.sbspro.2014.07.302.

  • Downloads

  • How to Cite

    Valdez, E. J. P. (2025). Enhancing Business Strategies Through An Evaluation of The ‎Investment Climate and Tourism Potential in CALABARZON. International Journal of Accounting and Economics Studies, 12(6), 615-623. https://doi.org/10.14419/1dcfdn75