Enhancing Business Strategies Through An Evaluation of The Investment Climate and Tourism Potential in CALABARZON
DOI:
https://doi.org/10.14419/1dcfdn75Published
17-10-2025Keywords:
Business Performance Strategies; Investment Climate; Tourism PotentialAbstract
This study evaluates the investment environment and tourism potential of CALABARZON, a rapidly developing region in the Philippines. With its growing popularity as a tourist destination, the research examines how investment conditions enhance the region’s appeal. It focuses-es on the connection between investment opportunities and tourism growth, particularly how strategic investments can promote sustainable economic development, increase job opportunities, and improve the experiences of both tourists and residents. A descriptive research design was used to assess CALABARZON's current status of investment and tourism. Data were gathered through a standardized survey questionnaire, collecting both quantitative and qualitative inputs from various stakeholders, including local government officials, tourists, and residents. Most respondents were young, unmarried women with college degrees and average income levels. The findings reveal that while CALABARZON is a moderately popular destination, there remains significant potential for growth. Survey results indicate that a strong investment climate enhances tourism by supporting better infrastructure, services, and marketing. These findings offer both academic insights and practical guidance for investors, business leaders, and policymakers. The study concludes with recommendations for building an inclusive and thriving economy by leveraging CALABARZON’s natural, cultural, and economic assets for long-term development.
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