Behavioural Intention of Islamic Crowdfunding among SMES: Extending UTAUT ‎Theory with Trust, Trialability and Technology Readiness

  • Authors

    • Engku Huda Mursyidah Engku Hassan Ashari Institute of Islam Hadhari, Universiti Kebangsaan Malaysia, & Faculty of Business, ‎Economics and Social Development, Universiti Malaysia Terengganu
    • Aisyah Abdul Rahman Institute of Islam Hadhari, & Faculty of Economics and Management, Universiti Kebangsaan ‎Malaysia, Selangor, Malaysia
    https://doi.org/10.14419/ajf1yx37

    Received date: July 21, 2025

    Accepted date: September 4, 2025

    Published date: October 8, 2025

  • UTAUT, Islamic Crowdfunding, Bumiputera SMEs, Technology Readiness, Behavioral ‎Intention

  • Abstract

    Islamic crowdfunding offers a Shariah-compliant financing alternative that is particularly ‎relevant for Bumiputera SMEs facing limited access to conventional funding. Despite its ‎potential, adoption remains low, highlighting a gap in understanding behavioral drivers. This ‎study extends the UTAUT model by incorporating perceived trust, trialability (as a mediator), ‎and technology readiness (as a moderator) to examine behavioral intention toward Islamic ‎crowdfunding. A quantitative survey was conducted among Bumiputera SME owners and ‎analyzed using PLS SEM Version 4. The findings indicate that social influence, facilitating ‎conditions, trust, and trialability significantly impact behavioral intention, while technology ‎readiness enhances the link between trust and behavioral intention to use Islamic ‎crowdfunding. Performance expectancy has no significant effect, and effort expectancy ‎negatively influences behavioral intention, though this turns positive when mediated by ‎trialability. This study contributes to Islamic fintech literature and provides insights for ‎policymakers and platform developers‎.

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    Engku Hassan Ashari, E. H. M., & Abdul Rahman, A. (2025). Behavioural Intention of Islamic Crowdfunding among SMES: Extending UTAUT ‎Theory with Trust, Trialability and Technology Readiness. International Journal of Accounting and Economics Studies, 12(6), 283-295. https://doi.org/10.14419/ajf1yx37