Digital Twin: A New Paradigm in The World of Consumer Experience

  • Authors

    • Helen. M Ph.D. (IFT) Research Scholar, VIT Business School, Vellore Institute of Technology, Vellore
    • Anil Verma Assistant Professor, VIT Business School, Vellore Institute of Technology, Vellore
    https://doi.org/10.14419/ffpfcd07

    Received date: July 20, 2025

    Accepted date: August 28, 2025

    Published date: August 31, 2025

  • Digital Twin, Bibliometric analysis, Systematic Literature Review, Topic modeling, marketing, consumer, DT, SLR

  • Abstract

    Digital Twin (DT), as a virtual representation of physical entities, has emerged as a pivotal technology in enhancing consumer experiences across various industries. The study aims to explore the diverse DT applications in fashion, consumer electronics, healthcare, and the food industry, identifying key trends, benefits, and challenges. Using Bibliometric analysis (R package & VOSviewer) and Systematic Literature Review with the research articles published from 2018 to 2024, the study examines DT research advancements. Additionally, Topic Modeling and sub-field trend analysis (year-on-year trends, proportions) were conducted using Python. Findings reveal a growing scholarly interest, particularly in DT’s integration with IoT, sustainability, and automation. Results highlight DT’s role in enabling real-time monitoring, predictive analytics, and enhanced user engagement across sectors. The study concludes that DT is a game-changer, driving innovation, optimizing operations, and fostering sustainability, ultimately reshaping consumer industries for the future.

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    M, H., & Verma , A. . (2025). Digital Twin: A New Paradigm in The World of Consumer Experience. International Journal of Accounting and Economics Studies, 12(4), 800-809. https://doi.org/10.14419/ffpfcd07