Blue Growth and Green Decisions: Financing Sustainable Fisheries Entrepreneurship

  • Authors

    • Mr. Tanna Raghu Research scholar Department of Commerce and Management Studies Andhra University
    • Dr. Kudumula Venkata Ramana Murthy Associate Professor Department of Commerce and Management Studies Andhra University
    • Dr. Gangu Naidu Mandala Department of Business Management Central Tribal University of Andhra Pradesh Vizianagaram
    https://doi.org/10.14419/vez2gr41

    Received date: July 11, 2025

    Accepted date: August 14, 2025

    Published date: August 16, 2025

  • Blue Economy Finance; Fisheries Entrepreneurs; Investment Decision-Making

  • Abstract

    The article analyzes the fisheries entrepreneurship in Andhra Pradesh in terms of its investment planning and decision-making in the context of Sustainable Blue Economy finance. A structured questionnaire was administered to 120 entrepreneurs at small, mid- and large-scale business in the Visakhapatnam Port region, evaluating ten dimensions, such as environmental priority, knowledge of innovative finance instruments, and confidence in risk-management, on a five-point Likert scale. ANOVA with one way revealed that large-scale operators had significantly higher means on the prioritisation of the environment (F(2,117)=50.016, p<0.001), knowledge of Blue Economy finance tools (F(2,117)=70.241, p<0.001), and confidence in risk-management (F(2,117)=5.387, p=0.0058), whereas no size-related differences were observed in terms of access to capital, integration of valuation The results obtained point to serious gaps in knowledge and capability of smaller businesses and to the necessity of special capacity-building, simplified reporting systems and special concessional funding to make sustainable investment habits democratized in all sizes of fisheries entrepreneurship.

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    Raghu, M. T. . ., Murthy , D. K. V. R. ., & Mandala, D. G. N. . (2025). Blue Growth and Green Decisions: Financing Sustainable Fisheries Entrepreneurship. International Journal of Accounting and Economics Studies, 12(4), 455-459. https://doi.org/10.14419/vez2gr41