Analyzing Awareness Towards Digital Marketing Tools

  • Authors

    • Nimmy K. Abraham Research Scholar, Department of Management, Karpagam Academy of Higher Education, Coimbatore, India
    • Dr. V Sumathi Associate Professor, Department of Management, Karpagam Academy of Higher Education, Coimbatore, India
    https://doi.org/10.14419/mnh5tj17

    Received date: July 11, 2025

    Accepted date: July 17, 2025

    Published date: November 3, 2025

  • Digital Marketing; Search Engine Marketing; Social Media Marketing; Search Engine Optimization; Affiliate Marketing; E- Mail Marketing; ‎Content Marketing.

  • Abstract

    Also, there has been a sharp increase in the number of web clients. Digital marketing has seen significant growth. There are parts of ‎the instruments open in the showcase for advanced items and services. This article discussed the awareness level of individuals ‎towards computerized promotional devices. The data were collected using a questionnaire from 179 respondents living in Ernakulam District in ‎Kerala. Based on the result, most of the respondents are aware of the concept. From the comes about, Social media marketing is the most ‎recognizable device. Google advertisements are the most utilized showcasing tool. Based on the outcomes, the younger generation has ‎more information about digital marketing tools than the older generation‎.

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  • How to Cite

    Abraham, N. K. ., & Sumathi , D. V. . (2025). Analyzing Awareness Towards Digital Marketing Tools. International Journal of Accounting and Economics Studies, 12(SI-1), 465-471. https://doi.org/10.14419/mnh5tj17