Consumer Involvement and Purchase Pattern of Organic Food ‎Products in Chennai City

  • Authors

    • K. Amudha Research Scholar, Department of Commerce, Vels Institute of Science, Technology, and Advanced Studies (VISTAS), Pallavaram, Chennai, ‎Tamil Nadu, India – 600117
    • M. Thaiyalnayaki Professor, Department of Commerce, Vels Institute of Science, Technology, and Advanced Studies (VISTAS), Pallavaram, Chennai, Tamil ‎Nadu, India – 600117
    https://doi.org/10.14419/dnrqgv19

    Received date: July 11, 2025

    Accepted date: July 17, 2025

    Published date: November 3, 2025

  • Consumer Involvement; Purchase Pattern; Structural Equation Model

  • Abstract

    Individual customer behavior and their subjective involvement in the transaction reveal how they see the identification of product needs, the ‎risk of the purchase, the values of the product, perceived status, and product satisfaction. This study's primary goal is to determine how ‎customer involvement affects the way that people buy organic food items. Using the purposive sampling technique, the researcher gathered ‎‎614 samples. To evaluate the hypotheses, the researcher used structural equation modeling, confirmatory factor analysis, and linear multiple ‎regression analysis. Customer involvement in the purchase of organic food goods is not a unique phenomenon; rather, it is a result of a mix ‎of five key criteria, including the product demands of the customer and the risk associated with making the purchase. The study also found that ‎consumers of organic food goods are highly motivated to participate in the organic food product buying process due to the perceived ‎prestige and product value‎.

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  • How to Cite

    Amudha, K. ., & Thaiyalnayaki, M. . (2025). Consumer Involvement and Purchase Pattern of Organic Food ‎Products in Chennai City. International Journal of Accounting and Economics Studies, 12(SI-1), 447-451. https://doi.org/10.14419/dnrqgv19