A Study on Exploitation of Consumer Impulsivity through ‎Marketing Tactics in Bengaluru Supermarkets, Contributing to ‎Unsustainable Consumption Patterns and What Strategies Can ‎Be Implemented to Foster Responsible Consumer Behavior and ‎Environmental Sustainability

  • Authors

    • Ms. Suriya Kumari A Research Scholar, Department of Commerce, Periyar University, Salem, Tamil Nadu
    • Dr. S Mani Assistant Professor Department of Commerce, SRM Institute of Science and Technology Ramapuram Campus, Chennai, Tamil Nadu
    • Dr. A Arumugam Professor and Head of the Department, Veltech University, Chennai, Tamil Nadu
    • Ms. Candida Smitha Assistant Professor, Department of Commerce, Mount Carmel College Autonomous, Bengaluru, Karnataka
    https://doi.org/10.14419/kbw95752

    Received date: July 11, 2025

    Accepted date: July 17, 2025

    Published date: November 3, 2025

  • Consumer Impulsivity; Environmental Sustainability; Marketing Tactics; Supermarkets; Unsustainable Consumption

  • Abstract

    This study empirically explored marketing practices used in Bengaluru supermarkets, which leverage consumer impulsive ‎purchasing, making it more brutal and unsustainable consumption. The study presents a conceptualization of supermarket marketing ‎strategies that enable consumers to engage in impulse purchase and then utilizes this framework in the analysis of the literature as well as ‎primary data from structured questionnaires. It examines the relationship between impulse buying and unsustainable consumption patterns, ‎proposing strategies for promoting more responsible consumer behaviors that will benefit environmental sustainability. The methods used ‎for data analysis include Chi-Square tests, Correlation Analysis, and Regression Analysis to the data and uncover actionable insights‎.

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  • How to Cite

    A, M. S. K., Mani, D. S. ., Arumugam, D. A. ., & Smitha, M. C. . (2025). A Study on Exploitation of Consumer Impulsivity through ‎Marketing Tactics in Bengaluru Supermarkets, Contributing to ‎Unsustainable Consumption Patterns and What Strategies Can ‎Be Implemented to Foster Responsible Consumer Behavior and ‎Environmental Sustainability. International Journal of Accounting and Economics Studies, 12(SI-1), 429-433. https://doi.org/10.14419/kbw95752